In this solo episode, David Sammel breaks down what elite performers do differently when pressure is highest and why clarity, not motivation, is the real competitive edge.

Drawing on decades of experience with world-class athletes, Wimbledon champions, and Premier League organizations, David shows how top performers think, decide, and execute when it matters most and how the same principles apply to business leaders and entrepreneurs.

This episode sets the mindset for Serve Your Business, David’s upcoming high-performance workshop, where elite sport meets executive decision-making.

🎯 Serve Your Business High Performance Workshop Private. Focused. Built for leaders who operate under pressure.

🔗 Workshop & Event Links: J D F Consultancy Ltd

Connect with David Sammel: davidsammel.com

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Where elite sport meets executive performance.

In this episode, Adam Maddock interviews David Sammel on what truly separates elite performers from the rest.

David explains why focus is often misunderstood, why great players obsess over their base level, and how consistency, not intensity, drives long-term success.

A practical conversation for athletes, coaches, and high performers who want clarity, not clichés.

What does it really take to build a sustainable coaching career?

Adam Maddock joins David Sammel to discuss his path through junior tennis, elite academies, and leadership roles, sharing honest insights about development, mentorship, and why most people underestimate the time required to grow.

A grounded conversation for coaches, athletes, and leaders navigating transition and responsibility.