Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• Google incorporates “expert answer snippets” into their AI overview.
• Ask.com shuts down.
• Concerns about GBP suspensions from user account restrictions on the rise.
• Data from ChatGPT Ads is now available.
• Why are my GBP posts for weekly events getting rejected by Google?
• What should I do if a customer threatens to leave negative reviews if they can’t get a discount?
• How should I structure UTM tracking in GBP?
• Will adding a UTM to GBP hurt local citation?
• Do the new guidelines on reviews with names mean that negative reviews with staff names are easier to remove?
• If I select “custom display name and picture” to leave a review, does that affect all previous and future reviews?
• If my GBP has been suspended because of an account restriction, is it possible to move forward with the appeal process without removing the account?
• Did GBP Insights get removed, or is it hidden?
• Why am I ranking worse after moving locations?
• What is the going rate for offering SEO services?
• What is the KPI for success in the SEO field?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com