In this episode of Local Leverage we sit down with Frank Martin, real estate developer and Co-Founder of HomeBuyMe. Frank transitioned from working in builder entitlements to leading innovative real estate development projects, where he focuses on streamlining transactions and improving affordability in today’s market.

Frank shares insights on:

✅ Why buyers are stalling in today’s high-rate, high-uncertainty market
✅ How builder incentives like rate buydowns are driving serious buyers
✅ The truth about social media marketing (and why it’s overrated for builders)
✅ The power of speed-to-lead and direct-to-seller deal-making
✅ How life events, not interest rates - drive real estate decisions

If you're a real estate investor, builder, or agent, this episode is packed with game-changing insights you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

📲 Follow Local Leverage:
🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram: / localleverage_ig
📘 Facebook: / localleveragepodcast

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow Frank Martin:
🔗 LinkedIn: https://www.linkedin.com/posts/sbxer_im-excited-to-share-a-project-that-i-have-activity-7313329751387951105-cKph

🔗 Instagram: [Guest Instagram]
🌐 Website: https://homebuyme.com/

🌐 Join HomeBuyMe: https://homebuyme.com/

📲 Follow HomeBuyMe:
🌐 Website: https://homebuyme.com/

📸 Instagram: [Company Instagram]
📘 Facebook: [Company Facebook]
🔗 LinkedIn: https://www.linkedin.com/company/homebuyme-inc

#RealEstateInvesting #HomeBuilders #LeadGeneration #RealEstateMarketing #HousingMarket #NewConstruction #PropertyDevelopment #SalesStrategy #RealEstateTrends #BuilderTips

In this man on the street interview, we talk with Michael Iuculano, known as Hard Money Mike, a top alternative lender and founder of MJI Capital. Michael shares how he built a hard money operation that closes deals in days, not weeks, and reveals the systems behind a 24-year, $2B+ lending track record.

In this Episode we cover:

Why hard money is not one size fits all and how Mike picks quality deals outside the traditional bank box

- The mindset shift brokers need to thrive in hard money lending
- Why trust, speed, and creativity matter more than ever in 2025’s lending market
- How a robust referral pipeline and persistent marketing drove 2,000+ loans and inbound leads
- The future outlook for hard money and how brokers can position themselves now
- How his team qualifies borrowers by looking for reasons to kill a deal to save time and avoid bad fits

📲 Follow Hard Money Mike:
Instagram: https://www.instagram.com/hardmoneymichael
LinkedIn: https://www.linkedin.com/in/michael-iuculano
Website: https://mjicapital.com

#hardmoney #hardmoneylending #realestateinvesting #realestate #privatelending #mortgagebroker #realestatelending #investmentproperty #realestateinvestor #podcast

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Wade Betz, the "No-Fluff Mortgage Coach" and one of the top mortgage brokers in the country. Wade transitioned from old-school sales tactics to a modern, client-centric approach - and now generates 65% of his business from past clients every single year.

Wade shares his insights on:

✅ How to stand out in a saturated mortgage market
✅ Building a mortgage business with 65% repeat clients
✅ Referral systems that generate consistent leads
✅ Why sales activity tracking is the #1 driver of income
✅ How to future-proof your mortgage business from AI disruption

If you're a mortgage professional or anyone in the mortgage, this episode is packed with game-changing insights you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

📲 Follow Local Leverage:
🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram: / localleverage_ig
📘 Facebook: / localleveragepodcast

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow Wade Betz:
🔗 LinkedIn: https://www.linkedin.com/in/wadebetz/
🔗 Instagram: https://www.instagram.com/wadebetz/
🌐 Website: https://www.betterwithwade.com
🌐 Join Wade’s Team: https://www.betterwithwade.com/partners

📲 Follow The Betz Team:
🌐 Website: https://www.betterwithwade.com
📸 Instagram: https://www.instagram.com/betterwithwade
📘 Facebook: https://www.facebook.com/BetterWithWade

#mortgagebroker
#loanofficertips
#referralstrategy
#clientretention
#realestatemarketing
#homebuyertips
#repeatbusiness
#mortgagestrategy
#financialadvice
#localbusinessgrowth
#referralmarketing
#mortgagebusiness
#homeloantips
#mortgagecoach
#realestategrowth