In this episode of the Loan Officer Team Training Podcast, I sit down with a guest whose blend of grit and innovation is changing how agents work and connect. Lauren Lucas, a high-achieving real estate agent and practical AI expert, joins the conversation to share a journey that moves from early adversity to being recognized as Rookie of the Year, and then on to leading with purpose and technology.

Lauren and I explore how lived experience fuels her passion for helping others, how mentorship and community have shaped her trajectory, and how a practical approach to AI can free up time and create better client outcomes. We talk about building a real estate team that scales with heart, using AI as a productivity multiplier rather than a buzzword, and embracing failure as a necessary step toward iteration and growth.

This episode is for loan officers, team leaders, and real estate professionals who want tactical thinking and mindset clarity. Expect actionable ideas on integrating AI into daily workflows, practical ways to create supportive communities, and honest reflections on the work it takes to reinvent yourself and lift others along the way.

In this episode of the Loan Officer Team Training Podcast, I sit down with someone whose presence and leadership continue to shape the direction of our industry. Julie Yarbrough, a respected force in mortgage lending and a driving voice within the Association of Independent Mortgage Experts, brings both depth and perspective to this conversation.

Julie and I revisit the moment we first connected at a conference and unpack how genuine networking can become the foundation for long-term, trust-based relationships. From there, we explore the core values that drive her business, the remarkable growth of Empire Home Loans, and the intentional leadership approach that has positioned her as a champion for independent mortgage professionals.

We also spotlight the energy and momentum coming out of the Fuse event, along with the transformative impact of the Women's Mortgage Network. Julie brings a refreshing take on collaboration, mentorship, and the power of bridging generational perspectives to elevate the entire industry.

In this episode of the Loan Officer Team Training Podcast, I had the absolute honor of sitting down with a respected voice in our industry. Geoff Zimpfer, founder of the Mortgage Marketing Institute, and a true leader in helping loan officers and real estate professionals grow through education, connection, and smart marketing.

Geoff brings a wealth of experience and heart to this conversation. We dive into how education builds trust and long-term relationships between Loan Officers and Realtors, the evolving role of AI in marketing, and how mindset truly shapes success, especially when challenges arise.

He also shares practical tips on creating engaging realtor classes, overcoming overthinking, and staying adaptable in a constantly changing industry. Whether you’re a Loan Officer, Team Leader, or just someone passionate about growth, you’ll walk away from this episode inspired and full of actionable ideas.

Geoff's insights remind us that continuous learning, genuine relationships, and a positive outlook are the keys to thriving in this business.

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Follow Geoff:

Instagram: @geoffzimpfer

Linktree: https://linktr.ee/geoffzimpfer

Connect with me:

My Instagram: @itsireneduford

My LinkedIn: Irene Duford

My Email: irene@loanteamtraining.com

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