Stop Posting and Praying on LinkedIn with Mark Lee

In this episode of Live & Linking, I'm joined by Mark Lee, business mentor for sole practitioner accountants and the man behind BookMarkLee. Mark has had quite a journey, from working as a children's party entertainer and magician to becoming a chartered accountant, tax adviser and mentor. These days, he helps sole practitioner accountants make life better for themselves and their practices. We have a great conversation about business growth, finding the right clients and why success doesn't always mean earning more money or building a bigger practice.

We explore why having a clear focus in your business can help you attract more of the right people, rather than shutting opportunities down. Mark shares how he discovered the value of having a niche through his own experience as a children's entertainer, and why accountants and bookkeepers need to think carefully about who they want to work with. We also get into the challenges of marketing professional services, setting fair fees and recognising that being brilliant at your job doesn't automatically mean people will find you. Then we turn our attention to LinkedIn, where Mark shares insights from more than seven years of tracking his post performance. His findings challenge some of the usual advice about images, engagement and impressions.

Of course, we couldn't talk about LinkedIn without getting into my Roast My Post feature! We discuss why so many people publish content and simply hope the right audience will see it. Mark explains why commenting thoughtfully on relevant people's posts can be far more valuable than posting and praying. We also talk about why viral numbers aren't necessarily useful if they're reaching the wrong people. If you're an accountant, bookkeeper, consultant or business owner who wants to build better relationships, attract the right clients and use LinkedIn more purposefully, there's plenty here to take away and put into practice.

Timestamps

00:53 – Introducing Mark Lee
01:31 – Mark's journey into accountancy and mentoring
04:08 – Redefining what business growth means
09:10 – Finding your niche
17:38 – Roast My Post and LinkedIn engagement
20:12 – Seven years of LinkedIn post tracking
24:22 – Repurposing content
29:11 – Why posting and praying doesn't work
30:17 – Where to find Mark

Guest contact details

Email: mark@bookmarklee.co.uk
Phone: 07769 692890
Website: www.BookMarkLee.co.uk
LinkedIn: /bookmarklee

Listen, subscribe and join the conversation. I'd love to hear what you think, so leave a comment with your biggest takeaway from the episode.