Live Lash Fan Demo + Which Curl Actually Works for Your Eye Shape
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Live Lash Fan Demo + Which Curl Actually Works for Your Eye Shape
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Episode 2 of Behind the Brilliance is here, and we brought receipts.
Danielle and Ashtyn do something most brands would never do: a live, unfiltered comparison of Softline lashes against competitor brands, including the line Danielle herself was using before Softline existed.
In this episode:
• What was wrong with previous Brilliant lash lines (Jupiter): Danielle is brutally honest
• The years of sampling and artist feedback that built Softline
• Live fan demo: Softline vs. Jupiter vs. two competitor brands
• Value breakdown: 20-line trays at $17 vs. competitors' 16-line trays at $17.90
• The caterpillar effect and why blunt-tipped lashes ruin a natural look
• Lash lesson: choosing the right curl (C, CC, D) for your client's eye anatomy
• What's coming: eco-friendly packaging, brown lash samples, and new single sizes
• Join the Brilliant Insider Community: www.skool.com/brilliant
• Shop Brilliant Lash Pro: brilliantlashpro.com
• Adhesive Monthly Club (first month 50% off): brilliantlashpro.com/amc
• Instagram: @brilliantlashpro | Ashtyn: @lashandtatsxash | Coaching: @thelashexecutive