Lightbulb Corner Episode 1: Digital Ink v Conventional Ink $80 v $8
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Lightbulb Corner Episode 1: Digital Ink v Conventional Ink $80 v $8
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Letto da:
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Di:
"You want to charge me $80 for digital ink? Are you mad?"
That's usually how the conversation starts.
Most printers stop the conversation right there.
That's a mistake.
Because digital printing isn't about buying ink.
It's about buying opportunity.
The opportunity to run short jobs profitably.
The opportunity to eliminate waste.
The opportunity to reduce and even eliminate make-ready time.
The opportunity to win business that conventional printing simply can't produce economically.
Sometimes the most expensive ink in the factory turns out to be the cheapest.
Because the real question isn't:
"How much does the ink cost?"
It's:
"What does the ink allow me to do?"
What do you think?
#DigitalPrinting #InkjetPrinting #PackagingPrinting #CorrugatedPackaging
#LabelPrinting #PrintIndustry #PackagingInnovation #IndustrialPrinting
#HybridPrinting #PackagingTechnology