Episodi

  • How to Develop an Unstoppable Founder Mindset

    How to Develop an Unstoppable Founder Mindset
    Jan 20 2026
    Many founders face a major hurdle: their own psychology. This episode dives into how mental and physical resistance, often rooted in fear and old identities, can stall progress even when a founder has a clear 10x vision. By cultivating psychological flexibility and reprogramming the brain's filtering system, founders can step into their future CEO roles and lead with confidence. KEY TAKEAWAYS Psychology as a Growth Ceiling: A business's growth is often limited by the founder's own psychological blocks and internal narrative. The Power of Psychological Flexibility: Successful scaling requires the ability to adapt your identity and role as the business evolves, moving from a "doer" to a leader. Rethinking the Reticular Activating System (RAS): The brain naturally filters information to confirm existing beliefs; founders must consciously retrain their RAS to focus on positive progress and opportunities. Intentional Identity Shifting: Stepping into a "future self" through visualisation and awareness is essential for making the bold decisions needed for 10x growth. BEST MOMENTS "The founder's psychology is what limits its growth." "Action defines results, but your future CEO self... is not fully activated yet." "Having psychological flexibility... allows you to adapt identity and change your role in a situation as it's needed." "Your current identity is just a figment of your imagination; it's all made up. You get to change it." VALUABLE RESOURCES Get my Visualisation Meditation http://sueparker.net/manifestation-visualisation-meditation I’d love to hear from you, DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.
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    12 min
  • 10x Goal Fundamentals

    10x Goal Fundamentals
    Jan 13 2026
    Sue candidly shares her journey towards achieving a 10X goal of reaching one million in revenue and helping 10,000 entrepreneurs, reflecting upon the challenges and mistakes she encountered while building her consulting and property development businesses. She discusses the importance of aligning one's strategy with their ultimate goals, the need for honest self-assessment and the necessity of making bold moves to eliminate distractions and outdated practices that hinder progress KEY TAKEAWAYS It's crucial to be honest about your current business model and whether it aligns with your 10X goal. If your existing strategies aren't designed to achieve your goals, it's time to reassess. Many entrepreneurs fall into the trap of believing they must take unnecessary steps before reaching their goals. Instead, consider what actions you can take now that will directly lead you to your 10X goal. If your current business model isn't working, don't be afraid to redesign it. Transitioning from a service-based model to a coaching or consulting model can help you scale more effectively and serve more clients. Building systems and a supportive team is essential for scaling your business. Instead of doing everything yourself, empower others to help you achieve your vision. BEST MOMENTS "If your 10X goal requires you to be doing something fundamentally different than you are today, it's time to get honest." - Sue Parker "We were so hands-on with unique proposals I wasn't being able to do more than 50 clients a year." - Sue Parker "What if you skip forward two years and you've already done that thing? Then what?" - Sue Parker "When you’re fully behind your vision and it’s aligned with you, that’s when progress happens at the exponential rate." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.
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    12 min
  • From Abundance to Scarcity Mindset: The Impact of Downsizing

    From Abundance to Scarcity Mindset: The Impact of Downsizing
    Jun 23 2024
    Sue talks about the importance of taking a break and prioritising self-care, especially during the summer holiday season. Shediscusses the impact of stress on the body, highlighting the need to replenish essential nutrients like vitamin C and magnesium. Sue also explores the concept of resistance to change, emphasising the role of the body in signalling discomfort and the importance of shifting from a scarcity mindset to one of gratitude. Additionally, the episode features a coaching session with a psychiatrist who helps you overcome limiting beliefs through a series of powerful questions. KEY TAKEAWAYS Entrepreneurs and leaders need to prioritise rest to avoid burnout and maintain optimal performance. Stress can deplete vitamin C and magnesium in the body, leading to illness. It is crucial to manage stress levels for overall well-being. Downsizing and focusing on gratitude can help shift from a scarcity mindset to an abundance mindset, leading to appreciation for what one has. By acknowledging and addressing limiting beliefs through specific coaching questions, individuals can overcome self-doubt and take action towards their goals. Taking a break to plan and deliver high-quality content for the next season of the podcast shows a commitment to providing valuable insights and support to listeners. BEST MOMENTS "When you are stressed, your body burns through vitamin C and magnesium. So what's happening here? We're more likely to get ill." "You don't have an attachment to the stuff, the things you have. You are a custodian of it while you need to use it and while you want to have it." "The difference is we tackle one of these and we go into the depths of despair of where it all came from and how we can change this narrative and what's going on there to heal." - "You're facing up to your fears. You're facing up to everything that you're stacking up against yourself and saying, yeah, in spite of all that, or as well as that, and yes, that's correct, I'm gonna do that." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.
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    22 min
  • Finally Get Unstuck in Life: The Secret to Taking Control of The Triangle Of Disempowerment

    Finally Get Unstuck in Life: The Secret to Taking Control of The Triangle Of Disempowerment
    Jun 18 2024
    Sue studies the concept of the drama triangle, also known as the Bermuda Triangle of disempowerment, and how it keeps individuals stuck in repetitive cycles. The episode explores three key characters within this triangle: the victim, the rescuer, and the persecutor. Through personal anecdotes and examples, Sue discusses how these roles manifest in everyday life and hinder personal growth and fulfilment. KEY TAKEAWAYS Understanding the roles of the victim, rescuer, and persecutor in the drama triangle can help identify patterns that keep individuals stuck in disempowerment. Recognising the importance of setting boundaries is crucial in breaking free from the cycle of being a rescuer and allowing others to overstep personal limits. Practicing gratitude and focusing on what one has, rather than what is lacking, can shift the mindset from victimhood to abundance. Realising that persecutors often project their own insecurities and challenges onto others can help individuals detach from seeking validation or permission from them. Empowering oneself to make decisions based on personal fulfillment and happiness, rather than seeking approval from external sources, is key to breaking free from the Bermuda Triangle of disempowerment. BEST MOMENTS "When you're stuck in Groundhog Day and you're not progressing, it can feel like you're stuck in this Bermuda Triangle going round and round." "You don't need their permission anyway. This is your life." "We're too busy trying to tell other people how to live a better life, how to earn more money and have more material things and a bigger house and a bigger car and forgetting about happiness, purpose, fulfilment on the journey of creating more freedom." "You don't need their permission stop taking their advice." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.
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    29 min
  • Can't think Clearly? Time to understand Brain Fog

    Can't think Clearly? Time to understand Brain Fog
    Jun 16 2024
    Sue explores the topic of brain fog - its causes, symptoms, and potential solutions. Drawing from personal experiences and research, she discusses how cognitive impairment can impact daily life and offers practical tips for managing brain fog. From the effects of stress, sleep, and diet to the benefits of exercise and relaxation, the episode provides a holistic approach to improving cognitive function. KEY TAKEAWAYS Brain fog can be caused by various factors such as hormones, stress, poor sleep, and medication. To combat brain fog, it is essential to prioritize getting 8-9 hours of sleep, managing stress levels, and engaging in regular exercise. Leisure activities like relaxation and walking in green spaces have been found to help lift brain fog. If lifestyle changes do not improve brain fog, seeking medical advice may be necessary to address underlying issues like perimenopause or depressive disorders. Holistic health plays a crucial role in high performance and overall fulfillment in life, emphasising the importance of taking care of both physical and mental well-being. BEST MOMENTS "I wanted to get to the bottom of what is it that causes brain fog and what can we do about it so that you can manage it and still show up productive and effective." "I really want you to reflect on you, your situation for brain fog. And this is all just about reducing your stress levels, reducing your alcohol and your caffeine intake, getting good sleep." "Boosting cognitive function can also be done by volunteering or solving brain puzzles." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.
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    14 min
  • The Secrets to High Performance lie in Marginal Gains: Here's how you can apply this to your health goals, mindset and business

    The Secrets to High Performance lie in Marginal Gains: Here's how you can apply this to your health goals, mindset and business
    Jun 11 2024
    Sue looks at the secrets of high performance, mindset, and lifestyle, drawing inspiration from the book "Black Box Thinking" by Matthew Syed. She discusses the concept of marginal gains and how making small incremental changes can lead to significant improvements in achieving goals. Through personal anecdotes and examples, the episode explores how implementing marginal gains in various aspects of life, such as health, career, and mindset, can enhance overall well-being and performance. KEY TAKEAWAYS Focus on making small incremental changes, known as marginal gains, to achieve significant improvements in various aspects of life such as health, mindset, and lifestyle. Implementing marginal gains can lead to better overall wellness, improved performance, and a higher quality of life. Prioritise taking care of all aspects of your well-being, including physical, mental, and spiritual health, rather than focusing solely on one area. Incorporate daily practices that bring joy and happiness, such as mindful appreciation of small moments or activities that bring you joy. Utilise simple strategies, like incorporating journaling or gratitude practices into daily routines, to enhance mindset and overall well-being. BEST MOMENTS "Nothing will change until you do." "It's not all or nothing in one area. You don't just focus on one thing to the detriment of everything else." "Marginal gains will just help you to do it." "Mindset is everything. Your mindset right now could be saying none of this is going to work." "Find something every single day that you love, that you enjoy, that makes you happy." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.
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    31 min
  • The Real Reason You Procrastinate & Self Sabotage: One Way to Stop the Cycle

    The Real Reason You Procrastinate & Self Sabotage: One Way to Stop the Cycle
    Jun 9 2024
    Sue explores procrastination and self-sabotage, sharing personal experiences and insights, and looking at the impact of self-criticism on self-esteem and how it can lead to procrastination. Sue reflects on moments of self-doubt and the struggle to put oneself out there, highlighting the importance of overcoming negative self-talk. The episode also touches on the significance of building high self-esteem by acknowledging strengths and embracing flaws. KEY TAKEAWAYS Procrastination may be a form of self-sabotage stemming from low self-esteem and self-criticism. Combat self-doubt by identifying and addressing negative thoughts that hinder progress. Mobilise yourself into action, even when you don't feel like it, to create the life you desire. Journal about your strengths, skills, and unique qualities to boost self-esteem and confidence. Treat yourself with the same kindness and encouragement you would offer to a loved one facing self-doubt. BEST MOMENTS "There has been a lot of self-criticism and self-loathing going on in my head over the last probably two months now." "I've been procrastinating because I've taken a knock thinking I have no self-belief, I have no self-worth, you can't do this." "I had a really big, like high self-esteem day of, I can do hard things." "That person is not taking your dream away you're not going to self-sabotage anymore you are overcoming procrastination and you're showing up anyway." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.
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    15 min
  • The One Hundredth Episode! A Special Compilation of the Best Bits

    The One Hundredth Episode! A Special Compilation of the Best Bits
    Jun 4 2024
    The 100th episode of the podcast celebrates a milestone with a compilation of the best moments from previous episodes. Sue reflects on the journey of personal growth and empowerment, and presents a personal highlight reel featuring discussions on manifesting dreams, overcoming imposter syndrome, building self-belief, and understanding the default mode network in the brain. Guests share insights on mindset, resilience, and the power of self-awareness. KEY TAKEAWAYS The importance of manifesting what you want, self-belief, and taking motivated action are highlighted as key factors in creating the life you desire. Expert advice on understanding and leveraging imposter syndrome to propel personal growth and success is shared, emphasising the importance of self-awareness and belief in oneself. The significance of burning bridges, going all in, and believing in oneself as the key to living one's best life and achieving success is discussed. Insights into the default mode network of the brain, its impact on mental health, and strategies to train it for positive outcomes are explored, offering tools for personal development and well-being. BEST MOMENTS "I'm not stuck, I learn. You learn how to drive, you learn how to walk, you learn how to do whatever it was in your job, in just the same way you can learn how to create your business." "Anxiety in itself, which is part of the imposter syndrome side of things. This is why I love anxiety now. It wasn't the enemy, even though it didn't really finish me off." "I'm designing my best life and my best self. Therefore, there is no need to create, oh, what if this doesn't happen? Because by design, I'm creating what I want for my life." "So part of this, again, is coming to recognise that your brain does this. And for negativity, there's something very important to cultivate. It has a fancy term, it's called equanimity." VALUABLE RESOURCES GET Access to my personal Vault of resources: My Dream Life Visualisation Meditation My Goal Setting Workbook baked by Science The Dream Life Planner https://sueparker.net/resources100 I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.
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    50 min