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Building strong relationships is about creating the foundation long before you need it.

This week, we’re joined by Josh Katz, founder of Knostra, a platform designed to help people build and maintain relationships more effectively using AI. Josh’s career has been centered around partnerships, and today, he’s focusing on how we can expand our circles authentically, without losing the human touch in a tech-driven world.

In this conversation, we dive into why personalization doesn’t equal being personal, the importance of context and timing in business relationships, and how AI can amplify human connection rather than replace it. Josh shares his insights on building meaningful relationships at scale, and how the right systems can transform your ability to connect, follow through, and build trust over time. It’s a must-listen for anyone looking to deepen their professional relationships, both inside and outside the office.

What you’ll learn:

• How AI can enhance, not replace, meaningful human connections in business
• The importance of creating a system to stay connected and follow through
• Why personalization is not the same as being personal, and how authenticity drives trust

Jump into the conversation:

(00:00) Introduction

(03:23) The problem with relationship systems

(06:11) Why context and timing matter

(09:39) Personalization vs. being personal

(12:40) Using AI to amplify relationships

(16:59) The importance of context in communication

(19:26) Balancing sales goals and authentic relationships

(23:11) How Knostra enhances relationship-building efforts

(27:43) Why relationships are the ultimate business differentiator

(32:10) The value of maintaining personal vs. corporate information

(36:10) Navigating the tension between business and personal trust

(39:40) How AI can help businesses scale relationships

(43:10) Josh's journey from idea to business

Connect with Josh Katz: https://www.linkedin.com/in/joshkatz/

Check out Knostra: https://knostra.ai/

Check out Arcadia: https://www.BeArcadia.com

Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/

Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/

Produced in partnership with Share Your Genius

https://www.shareyourgenius.com