Leadership, Relationships, and Reputation in the Auto Industry
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Leadership, Relationships, and Reputation in the Auto Industry
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In this Women in Business episode, Bryan Haakenson sits down with Heidi McMillen, Chief Revenue Officer at OttoMoto. Heidi shares how her background across lending, banking, and automotive tech has shaped her leadership approach and given her a unique perspective on both the dealer and lender sides of the business.
Heidi also talks about the importance of building strong relationships, staying authentic, and surrounding yourself with people who will advocate for you. She reflects on the power of collaborative leadership, the expanding opportunities for women in automotive, and the mentors who have influenced her career, including her father. Together, they explore why the auto industry continues to evolve and why it remains a rewarding place for women to grow and lead.
Heidi recently stepped into the CRO role after serving as an advisor to OttoMoto’s board. With a background that includes GM Financial, Fifth Third Bank, Capital One, iLending, and fintech-focused roles, she brings a deep understanding of both dealer and lender perspectives. The conversation highlights the growing opportunities for women in the industry and why automotive continues to be an exciting and rewarding space to lead.