Shante sits down with Greg Brisco, CEO and Founder of Humanized Generative AI, to discuss why the secret to successful AI implementation isn't just the technology—it’s the people. Greg explains why 85% of AI projects fail and how founders can use the "Periodic Table of People" (ISPI) to align human innovation styles with technical strategy.

Whether you are an overwhelmed founder or a leader looking to scale, this conversation provides a roadmap for building a sustainable, AI-driven business that keeps humans at the forefront.

📖 About Greg Brisco:
Greg Brisco is an expert in helping organizations from Fortune 100s to startups ensure that technology serves people, rather than people serving technology.

Website: www.humanizegai.com
LinkedIn:www.linkedin.com/in/gregbrisco/

Shante sits down with Nishat Jones, Fractional Chief Growth & Marketing Officer and founder of Strate8.com. Nishat helps B2B companies build brands that actually work—not just on the website, but inside the organization where alignment, clarity, and culture truly live.

In this conversation, you’ll hear what a brand really is, why misalignment quietly drains revenue, and how founders can create teams that operate as one unified voice. This episode is practical, honest, and packed with insights for anyone leading people, revenue, or strategy.

⏱️ Episode Chapters
00:00 – Welcome
01:14 – Nishat’s Journey to Becoming a Fractional CMO
03:00 – When Leaders Struggle to Model the Brand
04:48 – The Hidden Costs of Misaligned Branding, Sales & Marketing
05:17 – How a Fractional CMO Rebuilds Team Alignment
08:10 – AI in Branding: Helpful or Harmful?
09:38 – What Actually Makes Up a Brand (Brand Architecture)
10:33 – Helping Founders Discover Their Brand Story
11:46 – Why Customer Feedback Matters in Branding
14:47 – Why Customers Resist Rebrands (The Twitter/X Effect)
18:50 – Final Leadership Insight: Operate as One Brand, One Team
20:47 – Closing Thoughts

🔗 Connect with Nishat Jones
LinkedIn
Website - www.strate8.com