Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy copertina

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

Di: Fexingo
Ascolta gratuitamente

Offerte di stagione | 0,99 €/mese per i primi 3 mesi

A seguire 9,99 €/mese – si applicano condizioni. Puoi disdire mensilmente.
A proposito di questo titolo
 Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing specific cost-per-lead figures and close-rate shifts. Together they dissect ABM platforms, CRM hygiene, and the tension between volume and quality. No platitudes about 'relationships' — just the math of outreach sequences, the failure modes of MQL definitions, and why most companies stop following up too early. For marketing ops directors, revenue ops leads, and founders who write their own cold emails: this is the show where lead generation stops being a black box and becomes a system you can tune. #LeadGeneration #B2BMarketing #DemandGen #PipelineBuilding #ABM #IntentData #RevenueOperations #MarketingOps #CRM #SalesFunnel #B2BLeads #ColdEmail #LeadScoring #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economia
Episodi
  • How ServiceNow Built Predictable Pipeline

    How ServiceNow Built Predictable Pipeline
    Nov 12 2026
    ServiceNow’s transition from a ticketing tool to an enterprise operating system required a complete overhaul of its lead generation strategy. In this episode, we examine how the company shifted from product-led growth signals to account-based marketing intensity, focusing on the specific metrics that define high-quality B2B pipeline. We break down the role of intent data, the alignment between sales and marketing teams, and why 'cheap leads' are actually the most expensive mistake in enterprise software sales. The conversation anchors on November 12, 2026, looking at how modern B2B buyers expect personalized, multi-channel engagement before a single call is made. #FexingoBusiness #BusinessPodcast #B2BMarketing #LeadGeneration #PipelineBuilding #DemandGen #ServiceNow #AccountBasedMarketing #IntentData #SalesAlignment #EnterpriseSoftware #RevenueOperations #BuyerJourney #MarketingAutomation #CustomerSuccess #SaaSMetrics #GrowthStrategy #DigitalTransformation Keep every episode free: buymeacoffee.com/fexingo
    Mostra di più Mostra meno
    11 min
  • Why B2B Lead Gen Fails After The First Click

    Why B2B Lead Gen Fails After The First Click
    Nov 11 2026
    Most B2B marketers obsess over click-through rates and cost-per-lead, but ignore the friction that kills conversion between the first click and the sales call. We look at how HubSpot redesigned their own onboarding flow to reduce form fields by forty percent, boosting qualified leads by twenty-two percent in the last quarter. This episode breaks down the specific behavioral economics of form fatigue and why your best leads are dropping off before they ever reach your CRM. #B2BMarketing #LeadGeneration #HubSpot #ConversionOptimization #CustomerAcquisition #SalesPipeline #BehavioralEconomics #FormFatigue #DigitalStrategy #RevenueOperations #MarketingTech #SaaS #GrowthHacking #UserExperience #DataQuality #FexingoBusiness #BusinessPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
    Mostra di più Mostra meno
    11 min
  • How Oracle Fixed Its Broken B2B Sales Cycle

    How Oracle Fixed Its Broken B2B Sales Cycle
    Nov 10 2026
    Oracle transformed its sales motion by shifting from volume-based lead generation to intent-driven account mapping. This episode breaks down how they used zero-party data and predictive scoring to reduce sales cycle length by thirty percent in the second quarter of twenty twenty six. We explore the specific operational changes that turned cold outreach into warm introductions, offering a blueprint for B2B teams struggling with pipeline visibility. #FexingoBusiness #BusinessPodcast #OracleSales #B2BMarketing #LeadGeneration #PipelineBuilding #DemandGen #SalesOps #AccountBasedMarketing #ZeroPartyData #PredictiveScoring #SalesCycle #RevenueOperations #TechStrategy #EnterpriseSales #DataDriven #ConversionOptimization #SaaS Keep every episode free: buymeacoffee.com/fexingo
    Mostra di più Mostra meno
    9 min
adbl_web_anon_alc_button_suppression_t1
Ancora nessuna recensione