Lay of the Brand copertina

Lay of the Brand

Di: Merritt Group
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  • Riassunto

  • Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
    © 2024 Merritt Group
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Episodi
  • B2B Influencer Marketing with Carter Hostelley, LeadTail

    B2B Influencer Marketing with Carter Hostelley, LeadTail
    Feb 21 2024

    Influencers are everywhere, but this trend goes beyond fashion tips and recipe hacks. Influencer marketing is essential for B2B tech marketers and PR pros, too.

    Carter Hostelly, CEO of LeadTail, joins us to explain how you can build relationships with the people your audience trusts —and how to become an influencer yourself.
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    35 min
  • 2024 B2B Media Outlook with Sam Whitmore

    2024 B2B Media Outlook with Sam Whitmore
    Jan 24 2024

    What's next for the B2B tech media world -- and how should PR pros and marketing leaders prepare for the big changes ahead? Sam Whitmore of Sam Whitmore's Media Survey (mediasurvey.com) joins host Peter Jacobs to tackle what's coming in 2024.

    For more tech marketing and PR insights, visit layofthebrand.com
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    35 min
  • The 5 Scariest B2G Marketing Mistakes with Matt Donovan, Merritt Group

    The 5 Scariest B2G Marketing Mistakes with Matt Donovan, Merritt Group
    Nov 9 2023

    Marketing to the government is very different from a B2B approach. A lot of government-focused companies have strategies in place to crack this code, and have even engaged marketing and PR agencies to help them do it right.

    Even so, it’s too easy to make avoidable errors that can derail your program — and your ability to engage government buyers.

    To find out how to avoid 5 of the biggest mistakes that government marketers and their agencies can make, we’re talking with Matt Donovan, a Merritt Group partner who leads the team focused on government marketing and PR.
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    36 min

Sintesi dell'editore

Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
© 2024 Merritt Group
Leadership Marketing Economia
Mostra di più Mostra meno

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