Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com

SEO is not dead, but the rules have changed fast.

In this episode, Andrew Colsky and Kyle Bailey break down what actually gets businesses found in today’s search landscape, from Google’s shift toward AI search and fan-out queries to reviews, YouTube, blogs, and niche positioning.

Kyle Bailey, founder of Frontburner Marketing and Roofer Rocket Marketing, shares what he has learned from decades of watching search evolve, and why businesses need to rethink how their websites and online presence prove relevance and trust.

In This Episode, You’ll Learn:

• Why broad, general businesses are getting squeezed out of AI-driven search
• How fan-out queries are changing the way search engines find answers
• Why your website is now a vetting device, not just a digital brochure
• What review signals AI appears to use when evaluating businesses
• How FAQs, blogs, and YouTube content can work together
• Why niche positioning can help AI understand and trust your business
• How broken heading tags and other website issues can hurt visibility
• Why your website, YouTube, LinkedIn, blogs, and social media all contribute to online authority
• How to create content around the questions your customers are actually asking

Kyle also explains why he focused on roofing and created Roofer Rocket Marketing to serve a highly specific market, demonstrating how niche expertise can become a competitive advantage in AI-driven search.

If you want your business to be recommended by AI instead of overlooked, this conversation offers practical insights into what is changing and what you can do about it.

Chapters

00:00 Introduction to SEO and Search
05:16 The Evolution of SEO
11:20 The Maturity of Search Experience and SEO
16:36 Optimizing Website Content for AI Search
22:13 Optimizing Website Elements for SEO
27:40 The Impact of YouTube and Google Maps
34:21 Incorporating Your Story into Online Assets

More from Be-Picked:
Free chapter of Left of Trust: https://www.leftoftrust.com
Take the free Credibility Assessment: https://www.credibilitygenerator.com
Get the book: https://www.leftoftrust.com
Work with Andrew, or book him to speak: https://www.andrewcolsky.com

#lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch