Launch day — a little logistics, a lot of luck
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Launch day — a little logistics, a lot of luck
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A proposito di questo titolo
Release day always looks smooth from the outside. Behind the scenes, there’s a lot packed into a short window. In this episode, Jason Fried and David Heinemeier Hansson share how 37signals approaches the final stretch of putting a product out into the world, using Fizzy as a recent example. They talk about narrowing features, resisting the urge to hype dates too early, and why steady word of mouth matters more than chasing algorithms.
Key Takeaways
- 00:00 – Introduction
- 00:10 – How Fizzy’s launch came together
- 02:17 – Choosing what really needs to ship in V1
- 08:51 – The downside of announcing dates too far ahead
- 12:33 – How algorithms have reshaped marketing
- 23:37 – Building buzz through word of mouth
- 30:00 – It all comes down to building a solid product
Links and Resources
- Fizzy is a modern spin on kanban. Try it for free at fizzy.do
- Record a video question for the podcast
- Books by 37signals
- Sign up for a 30-day free trial at Basecamp.com
- HEY World | HEY
- The REWORK podcast
- The Rework Podcast on YouTube
- The 37signals Dev Blog
- 37signals on YouTube
- @37signals on X
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