Welcome back to another episode of Launch Today, the go-to podcast for early-stage entrepreneurs aiming for that coveted $1 million mark in annual revenue. This episode is particularly special as we tap into the wisdom of a seasoned expert in the field of startups, technology, and media.

Guest Introduction: Barry Hott

• Master of Facebook ads and unforgettable creatives.

• Expertise spans telecommunications, automotive, consumer packaged goods, and direct-to-consumer.

• Known for his unconventional "make ugly ads" approach.

Key Topics Discussed:

• The "make ugly ads" philosophy is about making more ads faster that resemble organic content.

• Marketers often fall victim to survivorship bias, only replicating what appears to work for others.

• Obscuring faces in ad creative can pique curiosity and encourage viewers to keep watching.

• Digital advertising metrics can be misleading, so it's crucial to question the data and assumptions.

• Empathy is key to creating ads that resonate with the target audience's needs and experiences.

• Radical candor and continuous improvement are essential for collaborating effectively on ad creative.

• The "Building Ads with Barry" course teaches a scalable approach to ad creative for agency professionals and business owners.

• Solving unique ad challenges often involves identifying less obvious issues hurting performance.

We hope this episode has given you both the inspiration and the practical knowledge to take your startup closer to the $1 million revenue mark. Join us next time on Launch Today, where we continue to explore the essential steps to success in the entrepreneurial journey.

Welcome back to another episode of Launch Today, the go-to podcast for early-stage entrepreneurs aiming for that coveted $1 million mark in annual revenue. This episode is particularly special as we tap into the wisdom of a seasoned expert in the field of startups, technology, and media.

Guest Introduction: Kellene Vaile

• Fractional CMO and CRO

• Digital Marketing Expert

• Specializes in SEO and Conversion Optimization

Key Topics Discussed:

• Kellene shares her expertise in SEO without unscrupulous tactics, achieving first-page Google rankings organically.

• Insights into leveraging Google's "People Also Ask" feature to enhance SEO strategy.

• Discussion on the importance of customer-centric website design for optimal conversion.

• Tips on how to pivot a brand's messaging to be more relatable and engaging to the target audience.

• The role of technology in deep-dive SEO tactics and the significance of long-tail keyword ownership.

• Recent changes in Google's approach to search indexing and the use of API documentation.

• Kellene’s strategies for addressing the challenges faced by female entrepreneurs in the tech industry.

We hope this episode has given you both the inspiration and the practical knowledge to take your startup closer to the $1 million revenue mark. Join us next time on Launch Today, where we continue to explore the essential steps to success in the entrepreneurial journey.

Welcome back to another episode of Launch Today, the go-to podcast for early-stage entrepreneurs aiming for that coveted $1 million mark in annual revenue. This episode is particularly special as we tap into the wisdom of a seasoned expert in the field of startups, technology, and media.

Guest Introduction: Scott Markovits

• Startup Builder

• Fractional Chief of Staff/COO

• Go-to-Market Strategist

• Mentor for Startup Leaders

Key Topics Discussed:

• Scott shares his journey of scaling a startup from zero to one million ARR.

• His expertise in balancing roles in growth hacking, marketing, and operational leadership.

• Strategies for achieving sustainable growth with data-driven insights and innovative go-to-market tactics.

• In-depth exploration of Scott's role in pioneering digital design tools at InVision, leading to the company's exponential growth.

• Discussion on the power of solving real problems to drive organic growth and customer satisfaction.

• Techniques to enhance customer delight and leverage word-of-mouth marketing.

• Understanding key milestones, inflection points, and the right approach to startup expansion.

We hope this episode has given you both the inspiration and the practical knowledge to take your startup closer to the $1 million revenue mark. Join us next time on Launch Today, where we continue to explore the essential steps to success in the entrepreneurial journey.