If the word numbers makes you want to close your laptop and suddenly find something—anything—else to do, you’re not alone. Many women in business aren’t avoiding the numbers because they’re incapable. They’re avoiding them because they’ve been made to feel intimidating, overly technical, or like a measure of personal worth.

In this episode of Grit & Grace, I’m simplifying business numbers in a way that feels clear, practical, and genuinely useful—without turning it into a finance lecture. You don’t need to become an accountant to run a strong business, but you do need a simple way to read the dashboard so you can make decisions with confidence.

This episode is about shifting your relationship with numbers from avoidance and overwhelm to visibility and calm. Because your numbers aren’t there to judge you. They’re there to guide you. When you understand a few key metrics and build a consistent rhythm, you stop guessing, stop getting surprised, and start leading your business like a CEO.

In this episode, you’ll learn:

• Why “being bad with numbers” is often a story, not a fact—and how shame keeps business owners stuck
• The reframe that makes money easier: business numbers are like a dashboard, not a school test
• The four key numbers that give you clarity without drowning you in reports:
  1. Cash (your reality check, and why looking creates calm)
  2. Profit (what’s left after costs—and why profit equals stability, not greed)
  3. Margin (the number that explains why high revenue can still feel exhausting)
  4. Debtors (money owed to you, and why delayed payments create unnecessary pressure)
• A simple weekly habit: the CEO Money Moment (20 minutes per week, same time, same day)
• Why profit doesn’t always match your bank balance in plain language—without jargon (timing, GST/tax, owner drawings, debt repayments, and irregular bills)

The point of this episode:

Not to make you obsessed with spreadsheets. Not to make you “perfect” with money. But to help you build the kind of visibility that makes decisions easier, boundaries stronger, and growth more sustainable.

Practical actions to take this week:

1. Write down your four numbers: cash, profit, margin, debtors.
2. Put a recurring 20-minute CEO Money Moment in your diary.
3. Choose one lever to adjust this month based on what you see: pricing, scope, costs, delivery efficiency, or collections.

Disclaimer: This episode is general information only and does not take into account your personal circumstances. It is not financial or tax advice. Please seek advice specific to your situation.