What happens when an artist values purpose over popularity?

In this special Reggae Hour conversation, Jamaican roots reggae artist Kleva Roots joins us for a powerful discussion about music, spirituality, discipline, and the responsibility of conscious artists in today's world.

Rather than chasing trends, Kleva explains why every song should become another "building block" in a legacy that uplifts people instead of simply entertaining them.

Throughout this conversation we explore:

• The journey that led Kleva Roots into reggae

• Why authentic music still matters

• Reggae as culture—not just entertainment

• The influence of Rastafari philosophy

• Remaining independent in today's music industry

• The future of reggae music

• International Reggae Day

• Africa, liberation and cultural identity

• Avoiding the traps of "Babylon"

• Why discipline is essential for artists

Kleva also performs an exclusive live version of "Sweet Reggae Music," giving listeners an early taste of one of his uplifting songs.

00:00 Introduction

03:15 The Journey into Reggae

09:48 Building Positive Music

17:12 Does Reggae Have a Responsibility?

27:40 International Reggae Day

35:08 The Future of Reggae

45:10 Babylon & Staying Authentic

56:40 Africa, Liberation & Purpose

1:08:15 Live Performance – Sweet Reggae Music

1:17:20 Final Thoughts

If you love roots reggae, conscious conversations, and artists who still believe music can change lives, this is an episode you won't want to miss.

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