You've been told to follow the latest marketing trends and hop on every platform out there to see results, right? But the truth is, it's left you feeling overwhelmed and unsure of where to start. You're not alone in feeling this way. Many small business owners and solopreneurs have experienced the same frustration. It's time to break free from the noise and confusion of traditional marketing advice. Let's uncover a simpler and more effective approach to in-house marketing strategies that will work for your unique business. Let's dive in and discover a strategy that's tailored to your needs and goals. Get ready to take the first step towards a more streamlined and successful marketing plan.

xoxo
Stephanie and Nina

The key moments in this episode are:
00:00:02 - Introduction to Real Estate Marketing Insights

00:01:26 - Overcoming Marketing Challenges

00:07:40 - The Power of Authenticity in Branding

00:09:47 - Getting Started with In-House Marketing

00:12:22 - Authenticity and Comfort on Social Media Platforms

00:13:18 - Expanding Social Media Reach

00:15:07 - Intentional Research Time

00:20:28 - Running Marketing Like a Department

00:23:50 - Establishing Pillars for Your Business

00:24:15 - Capturing Content and Content Calendar

00:26:24 - Developing Content Creation Skills

00:27:43 - Scheduling Posts for Efficiency

00:30:05 - Essential Tips for Video Content

00:35:12 - Embracing Automation

00:35:28 - Authenticity and Consistency

00:36:50 - Leveraging Trends

00:37:11 - Piggybacking on Viral Content

00:41:11 - Avoiding Information Overload

00:46:31 - Finding Your Creative Outlet

00:47:12 - Personal Inspiration and Encouragement

00:48:09 - Teaching Henry PI

00:47:00 - Seeking Guidance and Support

00:49:15 - Conclusion and Farewell

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