Grab a red pen — we're grading our own Q2 goals on air, and not everybody's getting a gold star. From a marketing launch that tripled expectations to a very suspicious streak of "I didn't see the prices" clients, this quarterly update is equal parts confession and game plan.

On this episode:

• Our Q2 wins, flops, and honest report cards
• Raising the barrier to entry for better-fit clients
• Setting fewer, more realistic goals for fall

Want your blog doing the heavy lifting while you're busy shooting? Melissa's 35 Blog Post Topics will keep your content — and your SEO — working for you.

Alison's next pop-up workshop is all about email marketing — nurturing past clients and turning new leads into booked sessions. Get on the waitlist now so you don't miss it.

Links:

• Braden Drake's Contract Club - Alison's Fave
• Join the Black Friday Summit - Alison is teaching!
• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌getbookedpodcast
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

This summit isn't about photography. It's about business: 26 business experts and mentors talking about launches, strategies, sales, copywriting, integration, and automation - the behind the scenes things that make it all work.

On this episode:

• What the Black Friday Summit actually is (and who it's really for)
• The strategy behind whether a Black Friday sale makes sense for your business
• What's free, what's not, and how to decide if the upgrade is worth it

• Aug 25, 26, 27
• VIRTUAL
• Talks are 20 to 30 minutes long each, buy for just 24 hours unless you get the VIP.
• Register here!

The Black Friday Summit is a free 3-day virtual event — August 25th, 26th, and 27th - with 26 speakers each teaching their single best Black Friday strategy. Registration is free, and I'm honestly not a Black Friday person, so if I'm speaking, you know it's worth a look.

Quick disclosure: I'm a speaker at this summit and an affiliate — if you upgrade through my link, I earn a commission. The summit itself is free either way.

Summer bonus time. While we're on our mid-season break, we wanted to drop something in your ears that you might have missed — because it's too good to sit on.

This episode is a re-air of Melissa's takeover on The Motherhood Anthology podcast, where she broke down exactly how to structure a blog post so Google actually finds it and future clients actually book from it. If you've been posting session shares and wondering why they're not bringing in inquiries, this one will show you why and what to do instead.

Blogging for photographers isn't about sharing pretty photos. It's about answering the questions your future clients are already Googling. Melissa walks through the full framework she uses — from picking a strategic topic to placing your keyword, structuring headers, writing alt text, and adding the buttons most photographers completely forget about.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for a free 15 minute discovery call with Alison for the fall.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌getbookedpodcast
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!