Keep It Moving copertina

Keep It Moving

Keep It Moving

Di: Alison Bell Melissa Arlena
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Between the two of us, we have combined 27 years in photography,10 years in IT and have lived through 9 business relocations. 4 moves ago I was frustrated watching my peers grow their businesses in one place while I was starting from scratch again. I knew I couldn't be the only one relocating and wanting more financial stability. Despite my Googling, all I could find were vague blog posts, moderately interesting podcasts but not one truly helpful resource on how to relaunch my business in a new city. Since then, I've streamlined a process to relocate and restart my business faster - booking clients within a month of arriving in my new location. It is possible to have clients waiting for you on the other side! I can help get you there. I've pivoted after 10 years as a wedding photographer to lifestyle newborns and then moved my business twice in 2 years. Each time I used SEO to get found on Google and grow my business. As a former IT nerd, I have a knack for taking technical things and making them simple and relatable. I'm using that superpower for good and helping photographers tackle their website SEO and get booked by their ideal clients!2023 Arte Economia Marketing Marketing e vendite
Episodi
  • Summer Replay: Photography Marketing Systems with Dolly Delong

    Summer Replay: Photography Marketing Systems with Dolly Delong
    Jul 27 2026

    You sat down and wrote the blog post. You hit publish. And then...nothing. No traffic, no inquiries, no traction. The post just sits there. That's the part nobody talks about, and it's exactly where family photographer and systems educator Dolly DeLong steps in.

    Dolly runs the Systems and Workflow Magic Podcast and helps family photographers think like marketers by building smart, repeatable systems for their businesses. She's the kind of person who will hand you a framework, a Canva template folder, and a ChatGPT bot trained in your voice and send you on your way in under an hour. We had her on to talk about the PIGFEL system, a content promotion workflow that takes a single blog post and gets it in front of people across multiple platforms, and we ended up covering a lot more ground than that.

    Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

    Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for a free 15 minute discovery call with Alison for the fall.

    Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

    Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

    Links:

    • Leave a review in Apple or on Spotify
    • 5 SEO Mistakes Killing Your Photography Business Webinar
    • Download 39 FREE Ways to Get More Clients
    • Get Melissa's Free Blog Post Topics
    • Find Alison on IG @‌alisonbellphotog
    • Find Melissa on IG @‌pictureperfectrankings

    Used #getbookedpodcast on socials!
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    33 min
  • Summer Replay: Time Blocking Your Calendar

    Summer Replay: Time Blocking Your Calendar
    Jul 20 2026

    If your schedule is running you instead of the other way around, this one's for you. We're bringing back one of our favorite episodes because the advice is just as relevant now as it was the first time around, and honestly, summer is the perfect time to look at your calendar and ask: is this actually working for me?

    In this episode, Melissa and Alison dig into how they structure their weeks to protect their time, their mental health, and their sanity as photographers and business owners. From blocking days off for meetings to batching content so you only have to do your hair once a week (yes, that's a real strategy and we are here for it), this conversation is full of the kind of small tweaks that make a big difference over time.

    Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

    Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for a free 15 minute discovery call with Alison for the fall.

    Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

    Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

    Links:

    • Leave a review in Apple or on Spotify

    • 5 SEO Mistakes Killing Your Photography Business Webinar

    • Download 39 FREE Ways to Get More Clients

    • Get Melissa's Free Blog Post Topics

    • Find Alison on IG @‌alisonbellphotog

    • Find Melissa on IG @‌pictureperfectrankings

    Used #getbookedpodcast on socials!
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    28 min
  • Summer Replay: Stop Marketing Your Photography Business Like a Hot Mess

    Summer Replay: Stop Marketing Your Photography Business Like a Hot Mess
    Jul 13 2026
    You know that feeling when you've thrown together a mini session announcement two weeks before the date and then spent the whole time stressed, underbooked, and hating life? Yeah, us too. This episode is the fix. We're walking you through exactly how to build a marketing plan that actually works, one that has you starting your runway early, staying proactive instead of reactive, and never scrambling last minute again. Grab a notebook, open up your calendar, and get ready to do a little homework. What You'll Learn: How to audit your year and decide what you're keeping, dropping, and adding to your offer lineupWhy blocking off time for editing and rest is just as important as blocking shoot datesThe concept of a "marketing runway" and exactly how far out you need to start promoting different types of sessions (it's longer than you think)How to work backward from your event date to build a marketing calendar that fills spots before the panic sets inWhy your clients need lead time too, and how giving it to them actually gets you booked fasterThe case for a VIP waitlist and how embedding a Flodesk signup in your blog posts can get you leads year-roundHow to use evergreen blog content to drive traffic to seasonal sessions, even years after you've shot them Tools and systems for tracking your plan, from color-coded paper calendars to Google Calendar marketing tasks How to batch your content using a dedicated Monday workflow so nothing falls through the cracks Resources Mentioned: Flodesk (for embedded waitlist forms): https://flodesk.comThe Blogging Club (Melissa's membership for photographers): https://bloggingclub.comThe Motherhood Anthology: https://membership.themotherhoodanthology.comPlum Paper planners: https://plumpaper.com Kat Schmoyer Calendar (mentioned by Melissa) Listen to the Marketing Monday batching episode for more on content batching Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for a free 15 minute discovery call with Alison for the fall. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify5 SEO Mistakes Killing Your Photography Business WebinarDownload 39 FREE Ways to Get More ClientsGet Melissa's Free Blog Post TopicsFind Alison on IG @‌alisonbellphotogFind Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!
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