In this special anniversary episode of Keep It Legal, host Mark Annick is joined by Androvett Legal Media & Marketing leadership to look back on 30 years of legal marketing, from Yellow Pages ads to today’s world of video, AI and evolving search. The discussion covers how technology has changed law firm marketing, why trust and storytelling still matter and how firms can adapt to new tools without losing what sets them apart.

In honor of Women's History Month, host Mark Annick sits down with Heather Hilgers, founder of Hilgers Graben, the largest women-owned law firm in the country. The two discuss the firm’s growth, its unique culture, and what it takes to lead a nationwide team of top-tier attorneys.

The conversation explores:

• Women in leadership – Breaking barriers and building a law firm with national impact
• Balancing law and life – Leading a firm while raising four kids
• Growth and innovation – Scaling beyond a personality-driven model to create lasting success

And not to mention the firm's “No Jerks” policy.

Ms. Hilgers also shares insights on recruiting top talent, empowering women in law, and why vulnerability is a strength in leadership.

More about Heather Hilgers: https://hilgersgraben.com/professionals/heather-hilgers/

More about Hilgers Graben: https://hilgersgraben.com/

In this episode of Keep It Legal, we sat down with Jake Pollack, wealth transfer planning attorney at Shackleford, McKinley & Norton in Dallas. We dive into the critical, yet often overlooked, topic of business succession planning. Mr. Pollack shares insights on why nearly 70% of family businesses lack a formal succession plan, the challenges of transferring ownership, and how proactive planning can prevent disputes and protect a company’s legacy.

Learn about Jake Pollack here: https://shackelford.law/profiles/jake-n-pollack/