Keep Hustling copertina

Keep Hustling

Keep Hustling

Di: Aaron Gordon
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Keep Hustling with Aaron Gordon (aka @nyriskadvisor) inspires listeners to keep hustling everyday. Guests are pushed to get past their WHY to the HOW. Episodes focus on the personal and professional challenges and successes of guests and the importance of embracing the hustle to overcoming challenges.Aaron Gordon Economia Gestione e leadership Leadership Management
Episodi
  • Anonymity and Hustle with The Salty Adjuster

    Anonymity and Hustle with The Salty Adjuster
    Oct 21 2026
    In this episode of Keep Hustling, host Aaron Gordon does something he has not done in 156 episodes. He interviews a guest he cannot see, whose voice has been altered, and whose name he does not know. The Salty Adjuster is a career catastrophe claims professional who launched a podcast in May 2026 and was inside Apple's Top 100 in the Careers category in two countries within the first month, without ever revealing an identity. The anonymity started as job protection and turned into the product. With nothing to run past HR or legal and no corporate image to protect, the show calls itself the claims conversation unfiltered, and Aaron digs into what that freedom actually buys. They get into what the public gets wrong about claims adjusters, why a claim is a legal contract rather than a payday, and the two hardest days in the work: underpaying someone who deserved better advice, and paying someone who did not deserve it at all. The Salty Adjuster also explains the strange math of a double life, where a side hustle nobody at work can know about gives back more energy than the day job takes. Get To Know The Salty Adjuster There is no personal bio for this guest, and that is by design. The Salty Adjuster is a career catastrophe claims professional who hosts anonymously. The identity stays hidden for employment reasons, because the day job employer does not know the podcast exists. Aaron has never met the Salty Adjuster and would not recognize the Salty Adjuster on the street. The show is the claims conversation, unfiltered. It blends humor, hard-earned wisdom, industry insight and authentic storytelling about the people and issues shaping claims, with conversations spanning catastrophe response, careers, leadership, burnout, technology, mental health and the very human work of helping people recover after loss. It launched in May 2026 and found its audience almost immediately. Within its first month on the air it ranked among the Top 100 Apple Podcasts in the Careers category in both the United States and Canada, a category with more than 12,000 shows. Listeners now tune in from more than 32 countries, and the audience runs across adjusters, carrier and TPA professionals, restoration experts, insurance leaders and entrepreneurs. In October 2026 the show was named a finalist for the 2026 Signal Awards in the Best Trailer category. Guests have included Bryan Falchuk, best-selling author and President of PLRB; Meg McKeen, founder of Adjunct Advisors; workplace mental health leader Cal Beyer; Chris Luiz, CEO of Scout InsurTech; Laurel Jordan of Datos Insights; Tony Cañas of Insurance Nerds; and two names Keep Hustling listeners already know, Michael Balarezo from episode 149 and Curtis Goldsborough, LO$$ RATIO, from episode 75. The show is produced by CoVerse Communications, founded by executive producer Brett McKenzie, the Producer Brett referenced throughout this episode. The team also includes associate producer Heather Blevins, known in the industry as The Insurance Rebel, assistant producer Sophia Fouse, Dan Jackson on creative and production, and visual designer Quinn McGowan. Listen on Spotify Listen on iHeart Instagram LinkedIn Patreon 3 Key Listener Takeaways 1. Going around the box beats living inside it. Most people hear the rules and ask how much of their idea will survive them. The Salty Adjuster treated the corporate guardrails as irrelevant rather than binding and built the thing anyway, just without a name attached. Aaron calls that a unique spin on the hustle, and the key is that nothing about it is dishonest or illegal. It is simply a refusal to accept that the only options are permission or silence. 2. Nobody in claims is trying to beat you. The line that should travel furthest out of this episode is that none of it is personal. Claims have been paid to people the adjuster would never socialize with, and denied to people the adjuster genuinely liked. The best possible outcome is nothing out of your pocket beyond the deductible and nothing extra into it either, because being made whole is the entire job. 3. The right side hustle pays you back in energy. The usual assumption is that a second pursuit drains the first. Here it runs the other way. A recording day that starts with exhaustion ends with enough momentum to carry the rest of the workday, which is why the show survives alongside a full claims workload instead of competing with it. Show Overview 00:00 A different kind of episode, and Aaron's disclaimer 02:03 Building something big with no spotlight on you 03:08 Aaron's producer Brett conspiracy theory 03:59 Team sports, a creative outlet, and employment reasons 04:38 The webcam question nobody wanted to think about 05:10 The freedom of never running it past HR or legal 05:49 Does your employer know you have a podcast 06:25 The kid who still wants to touch the hot stove 07:36 Three thousand people listen, and this meeting is about a file note 08:50 Everyone likes a ...
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    25 min
  • The Chaplain's Hustle with Harland Merriam

    The Chaplain's Hustle with Harland Merriam
    Oct 15 2026
    In this episode of Keep Hustling, host Aaron Gordon sits down with Harland Merriam, a Presbyterian pastor, a retired Army colonel with thirty two years of service, a real estate investor, and the author of Profit Seeks Purpose. Harland has spent a career asking people the questions they tend to avoid, and he has a name for the one that stops successful people cold. I have achieved everything I set out to achieve, so is this all there is? The conversation keeps circling back to an idea Harland calls the pause. Not quitting and not slowing down for its own sake, but stopping long enough to ask why am I doing this and who am I becoming, then letting the answer set the next direction. Aaron and Harland work through what the military teaches about trust and commitment, why a purpose can hold steady while an identity keeps changing, and what happens to a person whose entire sense of self is their job when the job goes away. Harland also explains why he facilitates a weekly mastermind of accomplished entrepreneurs, a room built for the doubts nobody posts on LinkedIn. Get To Know Harland Merriam Harland Merriam is an author, entrepreneur, coach, and Presbyterian pastor with more than fifty years of experience helping people discover purpose, develop character, and lead with integrity. After decades of ministry, military chaplaincy, and leadership, Harland entered the world of multifamily real estate investing, where he discovered that many successful entrepreneurs share the same quiet question: "I've achieved success, but is this all there is?" That question inspired his book, Profit Seeks Purpose, and continues to shape his work today. Harland now brings together faith-driven entrepreneurs in small mastermind communities where they find clarity, encouragement, accountability, and the courage to take their next faithful step. His passion is helping leaders build businesses that not only create profit but also bless people, strengthen communities, and leave a meaningful legacy. He served in the Army Chaplain Corps with both Reserve and Active Duty units across thirty two years, achieving the rank of Colonel and finishing his military career as Division Chaplain in the 90th and the 75th Divisions. As a Presbyterian minister he led congregations in Martinsville, Virginia, Raleigh, North Carolina, Dallas, Texas, and Beaumont, Texas. He is also a graduate of Stetson University, where he majored in Mathematics and Physics, and where he now serves as University Chaplain. His real estate work includes a local portfolio of rental properties and a syndicated 129 unit apartment complex in Tallahassee, and he leads a monthly meetup that teaches local investors how to invest wisely and ethically. He and his wife Barbara, whom he has known since kindergarten, live in DeLand, Florida. Website Personal Website LinkedIn Facebook Buy Harland's Book Read the First Chapter 3 Key Listener Takeaways 1. The pause is part of the hustle, not a break from it. Harland makes the case that the adjustments that matter almost always arrive after a deliberate stop and a hard question. Why am I doing this, and who am I becoming? Hustling harder in a direction you have never questioned is just passing time with more effort. 2. Your purpose can hold steady while your identity keeps changing. For years Harland answered the question of who he was with his title, chaplain and pastor. When the uniform came off, the purpose of serving people did not disappear, it expanded. Aaron and Harland agree that it is fine to define yourself by your work, as long as the work is not the only thing holding your purpose up, because careers end and purpose should not end with them. 3. Doubt belongs in the room. Quoting his friend Rabbi Hyman, Harland offers that faith and doubt are two sides of the same coin and you cannot have one without the other. That is the reason he facilitates a weekly mastermind of highly successful entrepreneurs, a space built for the failures, the errors, and the questions that never make it into the LinkedIn version of a life. Show Overview 00:00 Meet Harland Merriam 00:42 Thirty two years of military service 01:40 The one word behind all of it 02:49 The pause and the question that redirect a life 03:12 What the military teaches about commitment 04:13 A mission bigger than today 05:02 Trusted with everything at twenty one 07:11 University chaplain, fifty years older than his students 08:07 Purpose stays, identity evolves 09:23 How to commit when purpose keeps changing 11:35 Taking off the uniform and expanding the purpose 12:09 The first chapter, a man who turns outward 13:54 Rabbi Hyman on faith and doubt 14:42 A mastermind where the LinkedIn mask comes off 16:05 Complete does not mean perfect 20:11 When the job becomes the whole purpose 22:20 Two 14ers in Colorado with his son 23:17 Profit and purpose need each other 24:20 Harland's closing quote
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    26 min
  • Pause, Pivot and Hustle with Dr. Bill Sodeman

    Pause, Pivot and Hustle with Dr. Bill Sodeman
    Oct 8 2026
    In this episode of Keep Hustling, host Aaron Gordon sits down with Dr. Bill Sodeman, a business coach in Toledo who spent more than thirty years inside dotcoms, nonprofits, and universities before building a business of his own. Aaron opens by reading a line from Bill's bio, an unwavering commitment to excellence, and asking where it comes from. The answer goes back to graduate school in the eighties and nineties and W. Edwards Deming's work on continuous improvement, the ideas Detroit passed on and Toyota and Honda built an era on. Aaron then catches something in how Bill talks about slowing down. Bill never says stop, he says pause, and Aaron names why that matters: a stop means you quit, while a pause still leaves room for a pivot. Bill makes the case for five or ten minutes of Lego as a real reset, explains why vacation is when he gets most creative, and tells the story of the art student who found better ways to be creative in business school than in the studio. He also has a question he puts to his students. Forget what could go wrong, what happens when everything goes right? Get To Know Dr. Bill Sodeman Bill Sodeman earned a Ph.D. in Strategic Management and Information Systems from the University of Georgia. He holds an MBA from Rollins College, and a BA in Studio Art from the College of William and Mary. He has served in a number of leadership roles during his 30 plus year career in dotcoms, non-profits, and higher education. His roles included Chief Information Officer, Chief Learning Officer, and Faculty President. As a management and information systems professor, and as a published author, he has examined topics such as the use of artificial intelligence and big data in human resources management; corporate innovation; ESG investing; and stadium naming rights agreements. In early 2025, Bill established a Focal Point Business Coaching franchise in the Toledo area, in pursuit of his lifelong goal of building his own business. As a consultant and Focal Point Certified Business Coach, Bill advises and supports business owners and executives to achieve results they otherwise could not achieve on their own. His areas of expertise include leadership development, strategic planning and implementation, continuous improvement, emotional intelligence, coaching, mentoring, corporate training, and stakeholder management. Bill works with pro bono clients at non-profit organizations, and is a board member for the International Veterinary Organization. He works out daily, and has competed in many running events, including an ultramarathon and several marathons. He likes to travel around the world, and continues to pursue his interests in urban architecture and photography. His motto is "Ite Inflammate Omnia." Website - https://billsodeman.focalpointcoaching.com/ Coaching Profile - https://focalpointcoachingohio.com/coaches/bill-sodeman/ LinkedIn - https://www.linkedin.com/in/billsodeman/ 3 Key Listener Takeaways 1. A pause is not a stop. Bill never uses the word stop, he uses pause, and Aaron is the one who names why that distinction carries weight. A stop means you quit. A pause leaves every option open, including going back the same direction with more energy or turning a full one hundred eighty degrees. Aaron takes it one step further: thirty seconds of thinking before you fall asleep can change the direction of a life, and the people who treat the world as only stop or go are the ones who never reach the next level. 2. Continuous improvement is the whole game. The philosophy Bill picked up in graduate school is simple and almost nobody runs it. Do not wait for something to break before you make it better. You do not have to be at the top of your industry's technology, Aaron notes, you just cannot afford to be at the bottom, and the only way to stay off the bottom is to keep adjusting while things are still working. 3. Prepare for success, not just for failure. Bill calls it the lottery question. Nobody wakes up expecting to win, so when something enormous actually lands, people are unprepared for it. He trains students to ask what happens when everything goes right, because the person who assumes they will fail gets blindsided by their own win, while the person who has already pictured it can act the moment it arrives. Show Overview 00:00 Meet Dr. Bill Sodeman 01:05 Where continuous improvement came from, Deming and Toyota 02:02 Why everyone says it and almost nobody does it 03:17 What losing your leverage looks like 03:52 Thriving in a world that will not slow down 04:21 Time blocking, journaling, and the Pomodoro timer 05:08 Why Bill says pause and never says stop 05:44 The AI device Aaron wants in his shower 06:08 Aaron on why a pause still allows a pivot 07:24 The case for five or ten minutes of Lego 09:05 If I retire, I expire 09:45 Aaron's client and the idea born on a honeymoon 11:32 The art student who got more creative in business school 13:10 A childhood on the move and ...
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    22 min
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