Kayon Mayers of The Northway On building a robust media brand, highlighting Culture
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In this episode, Our host Twingq was joined by the Founder of The Northway, Kayon Mayers. The Northway was created as a lifestyle brand that has evolved into a prominent media brand that highlights the Canadian basketball culture. Kayon once a standout basketball player reflects on his career competing against NBA talents such as Corey Joseph, Tristan Thompson and Dillion Brooks. Now with the dawn of a new age, Canada has developed a pipeline of talents and Northway has capitalized on the influx of emerging prospects in the NCAA, U-Sports, and NBA.
The conversation started off with Kayon sharing the origin story of the Northway. He also spoke on the importance of highlighting diverse Canadian stories for the basketball community. The media space continues to be populated by our counterparts and as minorities, it's our obligation to create a new majority.
The conversation then shifted to speak about the progression of the Canadian Elite Basketball League, season predictions, and the recent signings of J.Cole. An interesting segment of this episode is when Kayon spoke on the current shift within the new era of Canadian basketball, he shared some insights on the future generations and how the game continues to evolve. Kayon shared the holy grail list of top Canadian players, Coaches, and competitors. Stay Connected to Culture Conversation
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