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A footballer becoming a musician or a film star after their career? A cyclist with a modelling career on the side? The possibilities are almost unlimited now that SEG is entering a new field: building strong brands around talents to maximise opportunities and get everything out of their career.

With the acquisition of creative management agency SeiSei, SEG is strengthening its focus on talent development, branding and brand partnerships.

In the latest episode of the podcast series SEG Stories, SeiSei founder Karim Erja and SEG founder Kees Vos discuss the acquisition and their shared vision for the future of talent development.

Karim has a strong reputation for helping talent grow and translating potential into tangible value. His most prominent client is kickboxing world champion Rico Verhoeven.

“I’ve been working with Rico since 2014, right after he became world champion for the first time. We created a long-term strategy that is paying off today. He is now a Hollywood actor and an entrepreneur. We do equity deals, brand deals, you name it.”

SEG founder Kees Vos adds: “That’s the idea: creating something lasting and meaningful for our clients who are up for it. Not just for the sake of it, but to add value. By joining forces with Karim, we can be tremendously successful in creating the superstars of the future.”

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