In this episode of The Dreaded Archer Podcast, Trey sits down with Steve and Darnell, founders of Southern Culture Outdoors (OSC), to talk about hunting, entrepreneurship, and building a brand in today’s outdoor industry. What started as a rejection from their favorite deer attractant company turned into motivation to create their own line and build something bigger than themselves.

We dive into how Southern Culture Outdoors got started, their vision for the brand, and the impact they want to make in the hunting community. The conversation also explores African American hunting culture, the growth of Black outdoor content creators, representation in the outdoor space, and what the focus should be moving forward for creators and conservationists alike.

From deer hunting and hog hunting to dream hunts like Alaskan moose and turkey, this episode blends real hunting stories with real conversations about ownership, legacy, and the future of the outdoors.

If you’re passionate about deer hunting, outdoor entrepreneurship, conservation, and the evolving culture of modern hunters, this is an episode you don’t want to miss.

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