When Sergio Cilli https://www.imdb.com/name/nm1826186/ made his first AI film, it really didn’t get noticed. And neither did many others he made. Sure they were good. But what got noticed more was the one video he made, which showed why AI isn’t quite and why it’s not yet the monster filmmakers fear.

Sergio joins Kristyna Archer https://www.archer.vision/ to talk about making AI films. What works, what doesn’t, and how filmmakers can be ready for what comes next.

Matt and Oren dive into how much it costs, where commercial budgets might be headed, and how AI will be adopted into filmmaking and commercials. And Sergio and Kristyna bring two different perspectives.

Kristyna is an Adobe Firefly, an AI ambassador for Adobe, and has a background working with LED volume walls, Unreal Engine, and generally skews to the tech side of things. Sergio came from fear. It was only after his wife encouraged him to experiment that he discovered his desire to explore AI and filmmaking.

This is a conversation about AI that tackles the elephant in the room from a variety of perspectives from working commercial directors. And it’s not just talk, it’s commercial directors who’ve actually explored the tools and put out some stuff – that if it wasn’t impressive, it could cast a shadow on their directing careers. Or as Oren’s friend likes to say, it tackles the “elephant that AI’nt in the room”.

See Sergio’s AI Audition video at https://youtu.be/AEbqJj2hIjg

And find Sergio and Kristyna on Instagram @sergiocilli and @archerstudioooooo

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Help our Patreon! https://www.patreon.com/JustShootItPod

Matt's Endorsement: MoldQuestVHS on Instagram @moldquestvhs

Oren's Endorsement: The Pitt on HBO and the video "Beat Any Escape Room- 10 proven tricks and tips" from Mark Rober https://www.youtube.com/watch?v=zwgaTYOx0RI

Sergio's Endorsement: "Extraordinary Things to Cutout and Collage", the book. https://www.mariarivans.com/extraordinary-things-to-cut-out-and-collage and Four Sigmatic Mushroom Coffee https://us.foursigmatic.com/products/original-mushroom-coffee

Kristyna's Endorsement: The Wonder App has a great community of artists, producers, conversation and more, https://app.wonderstudios.com/ And also the Endel App https://endel.io/ for people with ADHD.

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Eric Crepeau https://www.imdb.com/name/nm4145859 joins Matt and Oren after a gap of over 400 episodes to talk about sound design! What makes a good sound designer? And what makes a great sound designer?

Eric is the OG Editor of "Just Shoot It!" and he's brought along a reel of outtakes that he's kept over the years! And he's dying to talk about 10 useful words when talking to sound designer.

And to kick it off Matt and Oren have a deep discussion about having coffee. Yeah, that LA tradition of meeting up for java, jo, latte, or matcha It's such a time old favorite that it's become. well, mundane. Sure people still do it and real deals get one. But can you still use it to make connections and find work?

Well Matt and Oren have the answers. And you'll want to hear what makes a coffee invite worth taking. So if you're looking to get 2026 off to a quick start with some new possibilities for work and connections, this is an episode you have got to hear.

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Help our Patreon! https://www.patreon.com/JustShootItPod

Matt's Endorsement: The Battery Daddy https://www.batterydaddy.com/ . The Away Travel Suitcase and Backpack https://www.awaytravel.com/

Oren's Endorsement: The super long oner on Extraction 2 https://www.imdb.com/title/tt12263384

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Matt and Oren are pulling together their year-end recap posts for social media. And they realize, “wow, there's a lot to reflect upon!”

LA is definitely enjoying a resurgence, of sorts. And while more productions are shooting in LA, a lot has changed over the past few years. And everything isn’t rosy.

So if you’re wondering what’s the right type of year-end social media recap, or what you should post that will win over the right people, then you won’t want to miss this episode!

Matt and Oren have some diverging opinions Like what you ask? Well…sure, it's cool to show your working and always on set. But if you only celebrate your own wins, are you being tone-deaf to the struggle it takes to get those opportunities? And what are some ways to make it more human?

Matt and Oren look at it this way. You have to post something intriguing so people who can hire you have you top of mind when the right gig comes. But what should you focus on? Tagging people? The best of your best? Family? Something else?

Finally, with the industry in its December-January slow-period, Matt’s been thinking about setting goals and starting new habits. And Oren shares why this time of the year is ideal for some deep internal probing.

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Help our Patreon! https://www.patreon.com/JustShootItPod

Matt's Endorsement: 1. Moviemaker magazine. 2. Do puzzles

Oren's Endorsement: 1. Apple Podcasts now has 1.8x speed. 2. CineFix has a show on YouTueb My Best Shots. The Edgar Wright one is great. https://youtu.be/8u_kCQiZd7Y?si=-2O_zmNdTdbDDEgY 3. Airpods have ruined socializing, so try unplugging and see what happens. 4. The TV Show Pluribus on Apple TV. Episode 5 has insanely good cinematorgraphy. 5. "The Everything Big Book of Jokes" book for kids. https://www.goodreads.com/book/show/20362426-the-everything-big-book-of-jokes 6. Move time-killer apps to a place on your phone where they are hard to find.

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