What if the reason your marketing feels vague… is because your “ideal client” is?

In this episode, we’re joined by Emily of Emily Foster Creative to talk about finding and defining your ideal client archetypes not just surface-level demographics, but the deeper motivations, values, and decision-making styles that actually drive bookings.

We get into why just branding yourself as a "wedding planner for Austin locals" isn’t enough. It's about how to spot patterns in your past clients, and understanding how archetypes can make your website, content, and consult calls feel way more aligned (and way less performative).

If you’ve ever thought, “I just want more of the right clients,” this one’s for you.

• Your ideal client is about psychographics, not just aesthetics, think values, fears, and priorities and why they are motivated to do something.

• Client archetypes help you write copy that actually resonates (instead of trying to please everyone).

• You probably already have archetype patterns hiding in your past bookings.

• Clear positioning makes consult calls smoother because clients already feel understood.

• When you market to “everyone,” you dilute your message, clarity attracts the right ones and repels the wrong clients.

• It’s okay if your ideal client evolves as your business grows.

If this episode made you rethink your messaging, take a screenshot while you’re listening and tag us on Instagram.

Make sure you’re following the podcast so you never miss an episode and share this one with a wedding pro friend who’s tired of “meh” inquiries and ready for aligned ones. Enjoy Jabbers!

If you want more help finding your client archetype and refining your brand strategy, you can download Emily's Brand Clarity Workbook below.

Just Another Biz Podcast Info:

• Website: https://justanotherbizpodcast.com/
• Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/
• Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast
• Instagram for Kari: https://www.instagram.com/featheredarrowstudio/
• Instagram for Gabby : https://www.instagram.com/causewecanevents

Hey Jabbers!

We're back with another episode and this week we're chatting with Renée Lemaire , an award-winning wedding photographer known for her timeless, editorial style and her gift for capturing the quiet, meaningful moments that define a wedding day. With nearly two decades in the industry, she has built a reputation for creating an experience that feels calm, connected, and deeply personal for every couple she serves. Beyond her work behind the camera, Renée is a passionate community builder in the wedding space. She founded the WIPA Cleveland chapter to bring vendors together, champion collaboration, and create a more supportive, values-driven industry. She is also the founder of Artfully Aligned, a coaching and education platform for creative entrepreneurs focused on intentional growth, sustainable success, and building businesses that truly support the lives behind them. Through her leadership and her artistry, Renée is dedicated to elevating both the wedding experience and the creative community she loves.

Renée breaks down how to network the "right way" and to avoid all the pressure when at an event. We touch on:

• How to build a trust based relationship versus just a transactional relationship at a networking event.
• How to kick off a conversation at a networking event.
• To remind yourself that most people don't know each other at an event, so don't by shy to introduce yourself.
• Renee reminds us that all good relationships take time, so don't rush or force relationships.
• A reminder that you can be friends with other vendors who do the same thing as you, actually it's pretty valuable. They're not just competition, they're valuable friendships.
• Not every relationship has to have a dollar sign attached to it, there are a lot of ways a relationship can be valuable beyond a monetary value.

This episode will give you the confidence to go out and network and actually be excited about doing it. Renée also share's her new business venture, Artfully Aligned, and you can find all the information below on how you can work with her.

We hope you enjoy this week's episode and we'll see you next Thursday. Thanks for being here Jabbers!

You can find Renée's stunning work on her website and follow her on Instagram at the link below.

Renée's Website: https://reneelemairephoto.com/

Renée's Instagram: https://www.instagram.com/reneelemairephotography

Artfully Aligned Website: https://artfullyaligned.com/

Artfully Aligned Instagram: https://www.instagram.com/artfully.aligned/

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Just Another Biz Podcast Info:

• Website: https://justanotherbizpodcast.com/
• Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/
• Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast
• Instagram for Kari: https://www.instagram.com/featheredarrowstudio/
• Instagram for Gabby : https://www.instagram.com/causewecanevents

It’s almost Valentine’s Day, and instead of talking about love stories… we’re talking about the real relationships that shape your wedding business, your vendors and clients.

In this episode of Just Another Biz Podcast, we’re sharing our favorite green flags: the subtle (and not-so-subtle) behaviors that instantly make us feel at ease on a wedding day or during the booking process. From vendors who actually read the timeline to clients who trust your expertise, these are the things that make us think, “Okay. This is going to be good.” And maybe even give you those butterflies.

If you’ve ever felt the difference between a smooth, collaborative experience and one that drains your energy… this one’s for you. Think of it as a Valentine’s love letter to professionalism, boundaries, and mutual respect in the wedding industry.

If this episode made you nod along, laugh, or rethink how you show up in your vendor relationships, make sure you’re subscribed so you never miss an episode.

And if this resonated, share it with a fellow planner or vendor you love working with. DM us about some of your favorite vendor or client green flags! We'd love to hear!

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Just Another Biz Podcast Info:

• Website: https://justanotherbizpodcast.com/
• Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/
• Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast
• Instagram for Kari: https://www.instagram.com/featheredarrowstudio/
• Instagram for Gabby : https://www.instagram.com/causewecanevents