Takeaways

• Having an experimental mindset is crucial in design and entrepreneurship. It involves being open to the idea of being wrong and constantly testing and adapting based on evidence.
• AI can be used in discovery sessions, but it's important to be cautious and not rely solely on AI-generated answers. Evaluative use of AI, such as evaluating interview scripts or business models, can be more valuable than generative use.
• Design sprints can be effective, but it's important to include customer feedback and not make big decisions based on one test. Rapid iteration and learning from multiple experiments over time is key.
• Balancing data and creativity is essential in design. It's important to test multiple directions with low fidelity before investing heavily in high-fidelity designs. Visual design plays a crucial role in building trust and credibility.
• Designers can change the perception of their work by understanding different types of experiments and the strength of evidence they provide. Designers should be aware of the currency they're asking for from customers and design accordingly.
• Thinking like a scientist involves being open-minded, asking clarifying questions, and being willing to challenge your own assumptions. It's important to iterate and learn from each experiment, rather than just going through the motions.

In this episode of Juicy Patterns, our guest, Erez Reznikov, principal designer at Jux, delves into the challenges faced in the handoff between design and development, and why he believes that a solution can be found in the design tool itself. Along with exploring the root cause of these problems, we discuss the importance of designers having a balance of authority, control, and accountability, and how this can be achieved through the design tool. Additionally, Erez shares his insights on the obstacles in the way of widespread adoption of new design tools like Jux and what it would take to overcome them. Tune in to learn more about this fascinating topic at the intersection of design and development!

In this episode of Juicy Patterns, we take a closer look at how the field of design is perceived in product companies and the impact it has on our work. We explore the friction between product managers and product designers, which often stems from a lack of clear areas of responsibility for designers (roles and responsibilities). By understanding the cause behind this friction, we discuss how it directly affects our ability as managers to establish strong design teams and, ultimately, the quality of the product we produce. We also share some valuable insights about what designers can do to improve the situation and create better products. Join us for this enlightening discussion on the intersection of product design and management!