Joris, founder of B-Craft, joins the Founder Podcast Series to discuss how a lifelong passion for boating led to the creation of a new kind of luxury day boat combining elegant design with serious watersports capability. The conversation explores the story behind the B-Craft Akoya, its patented folding watersports rig, the challenge of balancing styling with functionality, and how Joris and his father have built the business around complementary strengths. Joris also explains why B-Craft works with established Dutch yacht-building partners, how customer feedback is shaping the larger Tahiti model, and why community, sea trials, and direct customer relationships are central to the brand’s growth. B-Craft is a Dutch boating brand focused on performance, watersports, and refined design, with the Akoya already on the market and the larger Tahiti currently in development.

This Founder Podcast Series is produced in collaboration with Yachting Ventures and Marine Industry News. Thank you to Cannes Yachting Festival for providing the venue.

Key Points:

• B-Craft was created to combine luxury styling with serious watersports capability.
• The Akoya uses patented engineering to improve both functionality and storage.
• Customer feedback is helping shape B-Craft’s expansion into larger chase boats and day boats.