Meet John Taylor of Act Three Agency, who works with podcasters on one of the hardest parts of the job: getting a good show found.

In this episode, John explains why a great podcast can still fail to grow. Most of the podcasters he works with are already making good content. Their problem isn't quality, it's discoverability. He walks through how to position a podcast correctly across YouTube, Spotify, Apple, LinkedIn, websites and other platforms so the content can actually be found.

We also talk about how much work really goes into a show. Your podcast is basically a full-time job: creating the episodes alone can take around 15 to 20 hours a week between planning, recording, editing, guests and production. Then marketing and promoting it can become another part-time or full-time job on top of that.

John makes the case that YouTube is too big for podcasters to ignore, even if the show is audio-only. Creators can connect their RSS feed, appear on YouTube Music, organize episodes into playlists and make their podcast searchable by people actively looking for answers.

Finally, John explains why, if the goal is conversions, he would take 500 interested viewers over 50,000 random ones. Some podcasts only get around 150 views per episode but still generate major revenue, because a small percentage of those listeners turn into high-value deals.

Watch the full episode on YouTube:

https://youtu.be/q_xgn4H1VZk

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