After building Jeni’s Splendid Ice Creams into a beloved, category-defining brand, Jeni Britton is embracing a new chapter—one rooted in personal health, curiosity, and reinvention. In this episode of Forbes Talks Shop, host Kim Peiffer sits down with Britton to talk about what comes after a 30-year entrepreneurial run. Britton opens up about stepping away from the day-to-day at Jeni’s, turning 52 and experiencing what she calls a creative and personal renaissance, which led her to launch Floura, a company focused on fiber diversity, the microbiome and transforming overlooked produce into nutrient-dense snack bars. The conversation moves through Britton’s daily rituals—from her meticulously dialed-in cappuccino routine and feeding her gut fiber first thing in the morning, to afternoon forest walks, evening creative projects and sleep practices that help sustain her energy as a founder. Along the way, she shares how she structures her workday around when her brain works best, why pens and paper remain essential tools, and how clothing, space and routine help her step into different versions of herself.

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