What happens when the goal you've spent years chasing no longer makes sense?

Jeff Seckendorf is 71, although he prefers Jeff version 7.1. He's a masters cyclist, coach, and record-setting competitor who has spent decades moving between careers, challenges, and ways of defining success.

After a shoulder injury disrupted his cycling plans, Jeff began exploring a different approach to racing. But the physical change raised a bigger question: Was he giving up, or simply changing direction?

Jason and Jeff discuss athletic identity, perseverance, aging, competition, injury, and the pressure we put on ourselves to finish what we started.

Jeff also shares how his experiences in filmmaking, scuba education, and cycling have shaped his approach to purpose and reinvention.

This conversation isn't about becoming Jeff. It's about figuring out what matters to you and having the willingness to pursue it, even when the original plan changes.

And yes, there's coffee and lemon cake.

Learn more at jeffscoaching.com and find Jeff's book, Diving Into Purpose.

Listen, then tell us: What's something you stopped doing that made room for something better?

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