Janine Firpo: Building The Sheconomy—Wealth with Purpose
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Janine Firpo: Building The Sheconomy—Wealth with Purpose
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Dr. Nancy welcomes Janine Firpo, investor, author of Activate Your Money, and co-founder of Invest for Better. Firpo shares the story of her unconventional path from tech and international development to pioneering values-aligned investing for everyday women. She introduces the Sheconomy, a collaborative national campaign that reframes what’s possible when women control capital and create impact while expanding returns. Firpo breaks down practical steps to align cash, stocks, bonds, and private investments with your values, and why shifting where money flows drives the products, policies, and outcomes that serve everyone. She also previews a 100-day action challenge to help women take financial control, build wealth with purpose, and shape a more equitable future.
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