What if marketing is about more than selling products? In this episode, our Senior Lecturer in Marketing, Dr Nurhafihz Noor, shares how his research into artificial intelligence, consumer behaviour and culture shapes his understanding of marketing. He explores how technology can improve customer experiences, why cultural differences matter in shaping consumer behaviour, and how aspiring marketers can build their skills through authentic storytelling, curiosity and a deeper understanding of the people they serve.

This episode’s host: Dr Jennifer Chong, Lecturer, Business at James Cook University (Singapore Campus).

Connect with Dr Nurhafihz Noor

What if psychology research is about more than statistics? In this episode, our psychology lecturer Dr Patrick Lin, Associate Professor in Psychology, shares how his journey from interior design to psychology shaped his research into human behaviour, interpersonal attraction and hikikomori. He explores why people are more unpredictable than we think, how childhood experiences and technology can influence social withdrawal, and why asking the right research question matters more than mastering statistics.

This episode’s host: Dr Jonathan Chia, Lecturer, Psychology at James Cook University (Singapore Campus).

Connect with Dr Patrick Lin

What if tourism could give back? In this episode, tourism and sustainability expert Ho Shyn Yee, Partner, Director and Technology Practice Lead at Horwath HTL, and Board Member at Smiling Gecko, explains how regenerative tourism can support local communities while creating more meaningful experiences for travellers.

This episode’s host: Dr Susan Gibson-Kueh, Associate Professor & Principal Research Fellow, Aquatic Animal Health, at James Cook University (Singapore Campus).

Connect with Ho Shyn Yee.