Our host Twingq sat down with Professional Athlete + JBH Fresh’s Own Jaylen Babb-Harrison to discuss the evolution of the NCAA, 2023 March Madness, creating the JBH. Fresh brand, navigating a professional career as a business owner, and more. In this episode, they discuss the generational shift in the basketball culture while analyzing the evolution of the NCAA system. The NIL and Transfer portal has posed various challenges for eligible prospects. Jaylen shares insights on what opportunities lie with the advancement of the transfer portal.

JBH spoke on his basketball journey that dates back to the Scarborough YMCA, having a breakout post-grad year that secured him an NCAA Division I Scholarship to Eastern Kentucky University. Jaylen spoke on his memorable college experience playing against Coach Calipari's UK's Big 5 featured NBA Stars Devin Booker and Karl Anthony-Towns. Jaylen recalls living out his childhood dreams, as he suited up for Team Canada at the 2022 FIBA AmeriCup in Brazil.

The conversation shifted to the emerging trends in the NBA Culture (load management issues, ASG), and how the NBA can address glaring issues around fan engagement and the pro-player era. An interesting segment of the episode is when Jaylen explained how he balances entrepreneurship while being a professional athlete. JBH Fresh has emerged as a household name in the barber industry, servicing NBA clientele (Michael Porter Jr., Scottie Barnes, Ron Harper Jr., Gary Trent Jr., Earl Watson).

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