I've been posting consistently on TikTok for 3 months but videos stop getting views after the first hour copertina

I've been posting consistently on TikTok for 3 months but videos stop getting views after the first hour

I've been posting consistently on TikTok for 3 months but videos stop getting views after the first hour

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In this Season 3 episode, we explore a pattern many TikTok creators experience: videos receive an initial burst of views, then suddenly plateau within the first hour. What causes this drop-off, and is it something creators can control?

Emily breaks down how TikTok’s distribution model works in stages, beginning with small test audiences and expanding only when performance signals meet platform benchmarks. She explains how watch time, retention curves, engagement velocity, and viewer behavior determine whether a video continues circulating or stalls early.

This episode also addresses common misconceptions, including shadowbanning assumptions and the belief that consistent posting alone guarantees momentum. Instead, TikTok evaluates each upload independently, meaning sustained reach depends more on performance per post than on overall account history.

Season 3 allows for a more structured analysis of growth systems, including how some creators discuss visibility support tools when trying to stabilize early traction. But the core message remains focused on understanding the mechanics behind distribution rather than chasing quick fixes.

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