It's Beginning to Look a Lot Like MARKETING! copertina

It's Beginning to Look a Lot Like MARKETING!

It's Beginning to Look a Lot Like MARKETING!

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Halloween sweets.

Bonfire Night treats.

Christmas chocolates.

Festive coffees.

Limited editions.

MULTIBUY OFFERS EVERYWHERE.

And apparently, if you don't buy it RIGHT NOW, you're missing out on the greatest opportunity of your entire existence. 😂

Welcome to the final few months of the year, when every supermarket, coffee shop and social media advert seems determined to convince you that you absolutely NEED something.

But here's the thing...

The marketing isn't accidental. And neither is the pressure it creates.

In this episode, we're pulling apart the clever marketing tactics that dominate this time of year.

We're talking about limited time offers, seasonal products, emotional advertising, scarcity tactics and how businesses capitalise on our excitement around celebrations.

We'll also explore how diet culture jumps on the very same bandwagon, convincing us that we need to earn our festive food, compensate for celebrations or squeeze in one last diet before Christmas.

And we're sharing practical ways to enjoy everything this season has to offer without getting swept up in every promotion or feeling guilty about your choices.

Because you CAN enjoy seasonal food.

You CAN take advantage of a genuinely good offer.

And you CAN walk past a festive display without feeling like you're missing out.

Just because the marketing is clever doesn't mean you have to fall for every bloody trick.

This episode is partnered with Worthy Of.

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If you love this episode be sure to follow us and click on the bell so you don't miss out on our future episodes.

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