In this episode:

• What "bitch face vibes" means for your website and why it could be the reason clients ghost you
• The homepage essentials: stating who you serve, who you are, and how you serve them all above the fold
• Why missing your first name on your website and Instagram bio is turning people away before they even reach out
• How to use AI (ChatGPT, Claude) to craft a succinct messaging statement that attracts your ideal client
• The importance of clear call-to-action buttons, readable font sizes, and enough copy to make visitors feel safe investing in you
• Why even photographers using website templates (Squarespace, WordPress, Wix) still struggle to convert and what to do about it

Resources mentioned:

• Website Checklist — download your free first step HERE
• Website Audit Sessions — book a one-on-one audit with Grace HERE
• Photographers Only Mentorship Community — monthly masterclasses, co-working sessions, and virtual coffee catch-ups. Doors are open now!

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