Is Your Business Invisible in AI Search? Ep 285

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Is Your Business Invisible in AI Search? Ep 285

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When someone asks ChatGPT to recommend a business like yours, does your company enter the conversation? In this episode of Thrive Radio, I talk with Kevin Armstrong, a former product leader at Amazon and SpaceX and founder of Armstrong HoldCo, about AI search visibility and the realities of building a business from scratch. Kevin explains why showing up in traditional search doesn't automatically mean an AI assistant will mention your business. We discuss third-party sources, the role of website audits, and how business owners can start investigating their visibility across AI platforms. We also get into the lessons behind his own business: leaving the corporate customer pipeline behind, building an app that didn't attract users beyond friends and family, and learning why engagement on LinkedIn wasn't translating into bookings for his coaching service. Throughout the conversation, we return to the value of customer conversations, clearer messaging, and the willingness to keep learning. If you're trying to make sense of AI search while finding a more effective way to reach your customers, this conversation offers a grounded place to start. What You'll Learn Why traditional search visibility and AI recommendations can differ. How third-party sources can influence what an AI assistant surfaces. What an AI visibility audit can help you investigate. Why a corporate growth playbook can leave a new founder unprepared for finding customers. What Kevin learned from building an app that people didn't use. How candid support conversations can reveal customer needs and build trust. Why attention and engagement need to be connected to meaningful business outcomes. How to use feedback and your own voice to refine your message.

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