Welcome to Episode 60 of The GEO Show, the daily podcast on Generative Engine Optimization: how brands earn visibility, mentions and citations inside AI answers.

In this episode, Paris Childress, founder of Hop AI and co-founder of GEOforge, swaps AI visibility audits with John Colascione, founder of Searchen Networks. Paris walks through the report he runs on discovery calls for searchen.com, then John runs his own ChatGPT-based audit tool on GEOforge. Six takeaways from two reports.

In this episode:

• 🧩 The fragmented entity
  Searchen has two legal names, two home states and a long link to longisland.com. AI answers blur them together, which is why John is consolidating name, legal name and alternate name in his schema.
• 🗺️ Entity maps
  Paris shares a tip from brightonSEO: an entity map, one HTML page plus a JSON file linked from the footer, that lists every accurate fact about your brand for AI crawlers. Details at entitymap.org.
• 💲 Publish your prices
  AI answers want to tell buyers what something costs. Public pricing and comparison tables give them an accurate answer to cite.
• 📋 Roundups and listicles
  Paris's report flagged web maintenance roundups as a citation gap. John's take: if 8 of 10 listicles are junk, the 2 good ones still count.
• 🔍 Known by name, missing by category
  John's audit found ChatGPT describes GEOforge accurately when asked by name, then leaves it out of broader "which platform" questions where Profound, Peec and Otterly show up.
• 🧱 A crowded category
  Paris on why AI visibility tools are easy to build now, and why grounding content in a knowledge base is the part that is hard to copy.

Try John's free tool at searchen.com/ai.

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💬 Question: When you ask ChatGPT about your category without naming your brand, do you show up?

Watch on YouTube: https://youtu.be/qiSgBD6wS0U