Is LinkedIn worth it anymore? (Was it ever?) | Ep. 105
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Is LinkedIn worth it anymore? (Was it ever?) | Ep. 105
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Is LinkedIn still worth it for business, and was it ever? Mike and Nada think it's become an echo chamber: marketers talking to other marketers, AI-written posts that all sound the same, bot comments, and an algorithm that hides your posts from the people you're connected to.
00:00 Does LinkedIn suck now, or has it always?
00:56 The LinkedIn thought leader era
01:43 Marketers talking to marketers
02:31 Bot replies and automated comments
04:36 Why your connections don't see your posts
06:06 Every AI tool gives the same LinkedIn advice
08:08 Generic advice and no original thought
11:05 Guru posts and karma jacking
12:48 Every connection request is a sales pitch
14:02 Automated outreach and spam DMs
15:56 What happened to real networking?
18:14 Who actually posts on LinkedIn
19:16 Notifications and the Premium upsell
20:48 105 episodes and the start of season 3
Read the full episode notes: https://bigbrainstrategy.com/podcast/is-linkedin-worth-it/?utm_source=spotify&utm_medium=organic&utm_campaign=tcm-is-linkedin-worth-it&utm_content=show-notes
Got something that needs to get done? Work with Mike and Nada at Big Brain Strategy: https://bigbrainstrategy.com/contact/?utm_source=spotify&utm_medium=organic&utm_campaign=tcm-bbs-contact&utm_content=show-notes