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Sarita Kauffman (@thekauffmangroup) holds a degree in international business from Brazil and leads the Kauffman Group – a tight-knit, multilingual team that recently partnered with Better Homes and Gardens Real Estate in Summerville. Her team serves some of Charleston's most diverse client bases.

In this conversation, Sarita reveals:

• Why agents who leave her team come back – and what that says about culture
• How her international business background shaped the way she structures her team
• The AI tools her team is building from scratch to eliminate 80-90% of agent busywork

This is a conversation focused on team building, technology implementation, and creating a business where people actually want to work – not just collect a paycheck.

Follow Jake: @jakecummings_homeloans
Connect with the Kaufman Group: Text 843-890-2545

Timestamps:

00:00 Building a Team Culture Agents Don't Want to Leave
03:30 International Business Meets Real Estate
06:45 Why the Kaufman Group Partnered with Better Homes and Gardens
09:20 Serving Charleston's Multilingual Community
12:50 What New Agents Actually Need to Succeed
16:15 The AI Strategy That Will Change Everything in 2026
20:40 Let Salespeople Sell: Eliminating Agent Burnout
24:30 Giving Back to the Community Through Schiffa Clinic
28:10 The Kaufman Group's Vision for 2026

About Charleston's Leading Producers: Weekly conversations with the highest-producing real estate agents in Charleston. No fluff. No theory. Just proven strategies from agents doing the work and getting the results.