Insurance Objections, Niching Down, and Feeling Behind in Your Cash-Pay Practice
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Insurance Objections, Niching Down, and Feeling Behind in Your Cash-Pay Practice
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How should your front desk respond when the first question is about insurance? How narrow should your niche be? And what do you do when your practice is growing, but you still feel behind?
Jordan Mather, Dr. William Schopp, Dr. Zaki Afzal, and Dr. Ben Bagge answer listener questions about building a cash-pay physical therapy practice. They also share lessons from their Milwaukee scaling workshop and discuss how to identify the business problem that deserves your attention next.
In this episode:
- Balancing organic content with marketing that brings in patients today
- Building a brand that attracts both patients and future team members
- Choosing a niche while leaving room for your practice to grow
- Handling insurance and pricing questions without becoming defensive
- Using your numbers to identify the right business constraint
- Measuring your progress without getting trapped in comparison
Follow Cash Physical Therapy Headquarters™ for conversations on building and growing a cash-pay practice.
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