Instagram Updates: Instagram's CEO on Paid Tiers & Algorithm Reset

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Instagram Updates: Instagram's CEO on Paid Tiers & Algorithm Reset

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Welcome to The Instagram Stories! In this episode, Daniel Hill breaks down the latest Instagram updates from the Head of Instagram, Adam Mosseri's weekly Ask Me Anything. We tackle pressing questions like whether the platform is switching to paid tiers (spoiler: it's staying free!), the status of the Edits app for desktop, and how to reset your algorithm if you're tired of your current feed. Daniel also shares Adam Mosseri's insights on how posting trial Reels affects your reach and the best way to collaborate with smaller creators. Plus, hear about the future of horizontal video for Reels, the much-needed search bar for saved lists, and the challenges of fast-forwarding Stories. We also get an update on the globally expanding Series feature, a growing trend for episodic content. Tune in for all the essential news and feature suggestions to improve your experience. Links:The Equipment I Use:Microphone: Shure MV7+ USB-C & XLR Podcast Dynamic Mic with Stand (Amazon)Headphones: Samsung Galaxy Buds 3 Wireless Bluetooth Earbuds (Amazon)Laptop: Dell Latitude 7320 Detachable Detachable 2-in-1 Laptop Tablet Touch | 13" (Amazon)Phone: Samsung S25 Ultra with S-Pen included (Amazon) Leave a Review of the Podcast: Apple Podcasts Connect with me on Instagram: @danielhillmediaConnect with me on Threads: @danielhillmediaConnect with me on YouTube: @danielhill_media Transcript: ---**Daniel Hill:** Welcome to *The Instagram Stories* for Monday, October 5th. I'm your host, Daniel Hill. On Mondays, we talk about what the head of Instagram discussed on his weekly Ask Me Anything, and this week we're going to talk about if Instagram is switching to paid tiers—interestingly, it is not—how to reset your algorithm if you are tired of seeing the content that you are currently being shown, and updates for the Edits app for desktop. We'll also get into some feature suggestions: things that Instagram definitely needs, and we've been talking about for a while. All of that on today's episode, but first, a quick word from our sponsors.*(Sponsorship Break)***Daniel Hill:** Welcome back. Getting into the questions and answers from the head of Instagram, and let's start with the most interesting one: **Is Instagram really going to go to paid tiers?** We've been talking about some of the paid plans that Instagram offers, but at its core, Instagram will always be free, supported by ads. Here's the head of Instagram to explain.**Adam Mosseri:** No, Instagram is free, and it's going to stay that way. We do have some options if you want to buy extra features. It certainly allows you to buy ads. But the experience that 3 billion people use every day is free, and it's going to stay that way.**Daniel Hill:** All right, now let's move on to **the Edits for desktop status question**. We've been coming across this fairly regularly, but if you're paying for a video editing app, maybe you won't need to once the Edits app for desktop comes out and it does all the things that you need, potentially. Here's Adam's update on the Edits app for desktop.**Adam Mosseri:** So we have our first version of the Edits desktop out to a select set of creators. We're still iterating on it, getting a lot of feedback. One of the cool things that the Edits team does, I think, is work directly with a lot of creators and get their feedback as they design and build the app, and incorporate that feedback into what they build, which I think is one of the reasons why the Edits app, generally speaking, is loved. Obviously, there are critics, as there are of everything, and there are naysayers, and there's room to improve the experience. But the feedback has been overwhelmingly positive, and I think that's in a large part because the team works hand-in-hand with a lot of creators to get their feedback and shape their roadmaps. So, no updates on when we're going to have open access yet. We're working on it, and I'd like to get it out as soon as we can.**Daniel Hill:** Okay, I just want to take issue with one thing that Adam said in that answer about the reason why the Edits app is so loved. I believe that the reason the Edits app is so loved is because it's free, as compared to CapCut, which is $19.99 a month or $180 per year. If you've been paying for CapCut or some other video editing app and someone presented you with a free alternative, you would likely love it too. That's my point.Okay, now let's transition into the reach-related questions. The first one: **Does it hurt my reach if I post as a trial Reel first?** No, definitely not, and using trial Reels is a good opportunity to see how an audience that's not familiar with you might react to your content. Here is Adam's answer.**Adam Mosseri:** No, it doesn't. If you post a trial Reel and then you like how it does and you want to upgrade it to a normal Reel and have it go to your followers and on your profile, that's great, and it will not hurt you that you had it start as a trial.**Daniel Hill:** The next ...

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