Instagram keeps changing, but the fundamentals are clearer than ever: make content people want, not posts the algorithm might tolerate. Liz (social strategy) and Mike (branding/web) unpack what’s new and what lasts—trial reels, longer watch times, smarter keyworded captions, fewer hashtags, DM-first engagement, and why “comfort creators” are winning over mega-polished feeds.

You’ll learn

1. Why quality beats low-effort trend-chasing (and how AI “slop” is pushing audiences toward real, useful content).
2. Trial reels 101: reaching non-followers on purpose and crafting “if you’re new, here’s what we do” hooks.
3. Followers: social proof and feature unlocks still matter, but engagement and watch time drive reach.
4. Search over hashtags: write keyworded, contextual captions; expect a 5-hashtag ceiling; optimize name/bio fields.
5. Zero-click reality: when to keep people on-platform and when to convert—with ManyChat-style DMs, link stickers, and smart follow-ups.
6. Length and retention: why 60–180s reels can outperform short clips when they hold attention.
7. Community tools: DMs, broadcast channels, and subscriptions for deeper connection.

Quick wins

1. Record one trial reel that introduces who you help, the result you deliver, and a soft next step. (check to make sure you have access to this feature)
2. Rewrite one caption with natural keywords your customer would actually search; add up to five precise hashtags.
3. Turn a top-performing reel into a carousel (and vice versa) to see which format drives longer attention.
4. Add one DM automation flow with proper opt-ins (comment keyword → resource → light nurture).
5. Audit your profile: update name and bio for search, swap in seasonally current photos, and pin three evergreen posts.

Key takeaway

Stop chasing every tweak. Tell better stories that serve your audience, use trial reels to meet new people, write captions for search, and build relationships in DMs. Do that consistently, and the algorithm shifts become minor adjustments—not total resets.