Instagram’s Refresh, AI Slop & Why Liquid Death Wants Your Pee
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Instagram’s Refresh, AI Slop & Why Liquid Death Wants Your Pee
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Has corporate minimalism officially run out of ideas?
In Episode 20 of The Owlgorithm, David Verjano takes the mic solo (with a brief pop-in from team member Adrian Lorenzo) to review the biggest visual identity updates, expensive CPG lawsuits, and algorithmic shifts hitting your feeds.
On this week's agenda:
- Instagram’s Wordmark Facelift: Evaluating Studio Cotto’s subtle, tech-forward refinement of Instagram's signature script.
- The $24M Copycat Cautionary Tale: What the Van Leeuwen vs. Rebel Ice Cream lawsuit teaches us about trade dress, retail confusion, and squint tests.
- Calendly’s Visual Evolution: How Smith & Diction built a flexible brand system around a rippling "C".
- The War on AI Slop: LinkedIn introduces a report button for generic AI posts, while Spotify starts deprioritizing unverified AI personas from recommendation feeds.
- Liquid Death Strikes Again: Jason Kelce joins forces with Liquid Death and Garage Beer to launch an absurd campaign targeting AI data center water consumption.
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