Insider Interviews: Media and Marketing Pros copertina

Insider Interviews: Media and Marketing Pros

Insider Interviews: Media and Marketing Pros

Di: E.B. Moss
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 Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.© 2019-2024 E.B. Moss and Moss Appeal Economia Marketing Marketing e vendite Scienze sociali
Episodi
  • Why Humanity is Media’s Edge in an AI World

    Why Humanity is Media’s Edge in an AI World
    Feb 25 2026
    Jack Myers has been sharing observations and insights about media longer than some platforms have even existed. I used to study his “Jack Myers Report,” when I started in cable and it was actually the first faxed newsletter. Then fast forward a decade or two and I became the first Managing Editor of Jack’s next successful communications platform: Media Village! Its thousands of articles, interviews, and executive insights now serve as a living history of the business. That was where I created my first podcast…and fast forward another decade and Jack has his own podcast now, too… and has authored some seven books! But DON’T fast forward through this half hour of gems from Jack that will inform and inspire you about how we may not really BE in a “technology-first era.” Jack acknowledges he can relate to Don Quixote as some might think he’s “tilting at windmills” in fighting the perception that humanity will prevail in our tech-focused world. Why? Because Jack has seen and understands the through line of it across generational changes…and as a strategy. In this episode — and in fact in his own show with Tim Spengler, called Lead Human — we talk about what it means to be “human first” in a technology-accelerated era. We topline what empathetic leadership, performance culture, and how organizations are recalibrating as they navigate AI. He and Tim go deep on those topics, so check it out. In what Jack calls a human-recalibrated era, he’s seeing a shift from “people first” as a cultural slogan to “people first” as a performance strategy — embedded into compensation, collaboration models, and operating systems. “It’s not about how much content we produce, but how thoughtfully we decide what deserves to exist and be amplified.” But now that we’re both in podcasting how does this Media Ecologist see it as a business model? He explains the tension between programmatic advertising and authenticity, and why speed — in content, in media, in AI — may be the most overrated metric in the room. Early podcasting days at MediaVillage And yes, we cover his latest reinvention: a historical fiction novel, a forthcoming science fiction trilogy, and what writing fiction reveals about understanding the human condition. At the end, I ask Jack what he hopes the media industry embraces more of — and less of — in the years ahead. His answer is less sentimental than you might expect, and more structural than most pundits are willing to articulate. This conversation spans decades of media evolution — from fax machines to AI voice replication — but it ultimately comes down to one idea: Speed without judgment is just noise. Key Highlights: 01:34 – What “human first” really means in media. 02:17 – Just the fax… the start of tracking generational shifts. 05:18 – Media Village: The house that Jack built – on relationships and thought leadership 09:44 – How good listening led to a podcast — first for E.B., now for Jack 12:02 – Launching a leadership podcast in the AI era and how empathy is a performance strategy 19:32 – Technology-first or a time for human recalibration. 23:50 – The future of podcast monetization 28:32 – His pivot to fiction (or is it?!) in The Kissinger Conspiracy 32:17 – Media’s inflection point. More responsibility. Less addiction to speed. Think ecosystem — not silos. Connect with Jack Myers: Jack Myers The Jack Myers Report Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Substack: Moss Hysteria Please follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal! THANK YOU for listening!
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  • The Architecture Behind Better TV Advertising

    The Architecture Behind Better TV Advertising
    Feb 5 2026
    A couple of years ago, I recorded an episode with Marketing Architects’ tech and marketing leads in a hotel room at CES. Three people. One bed. Good content… questionable ergonomics. Fast forward to now: better audio setups, better posture, and an even clearer picture of why Marketing Architects has built such a strong reputation as an all-inclusive agency—one that genuinely challenges how TV has always been planned, bought, and measured. Aaron Lange, now CTO, helped build Marketing Architects from the ground up to operate differently. Instead of carving up responsibilities across multiple vendors, they do it all—analytics, creative, media buying, and measurement—inside one connected system. “All inclusive for us means we do everything for our brands—from analytics and creative to media buying and attribution measurement.” — Aaron Lange The goal isn’t control for control’s sake; it’s accountability, speed, and performance you can actually learn from. That philosophy led directly to Annika, their proprietary AI-powered buying platform. Aaron described Annika not as software, but almost as a living system: “She’s making decisions every 15 minutes based on traffic spikes, orders, or anything else that we want to feed her.” Annika – from Marketing Architects That feedback loop—test, learn, optimize, repeat—is core to how they invest media dollars today. Nikki Erkkila, VP of Media Partnerships, brings that technology into the real world, working closely with broadcasters, streamers, and platform partners. What stood out to me is how grounded her perspective is (perhaps due to her 20-years of yoga practice after work!), especially in an era obsessed with automation. Despite all the tech, she reminded me that “partnerships and relationships are really the baseline of it.” Nikki described today’s media environment this way: “TV is just TV now. We’re really breaking down those silos from ‘we’re just watching broadcast, or we’re just watching cable, or we’re just watching streaming’ when you’re watching television now.” — Nikki Erkkila That perspective drives how Marketing Architects plans TV advertising, too: across streaming, national, local, linear—it’s one ecosystem. Audiences don’t think in silos, so media plans shouldn’t either, or compete for budget. We also talk about how AI is changing creative development, especially by speeding things up. Testing happens faster, creative can be adjusted more easily, and messaging can be more localized without losing the emotional storytelling that makes TV effective in the first place. I liked that Marketing Architects’ creative team calls itself “creative engineers,” because it signals that they know when AI helps, and when human judgment matters more. Seems Nikki and Aaron do too. Our sports talk is timely too (beyond Aaron explaining his passion for volleyball.) With the Super Bowl and Olympics upon us, live sports are a huge reminder of why TV still matters—big moments, shared viewing, real attention. But how people watch those moments now is fragmented, fluid, and often platform-agnostic. So, one of the big takeaways here is that planning has to reflect that reality, instead of forcing audiences into outdated buckets. If you’re an advertiser, an agency leader, or anyone trying to make TV work harder, this episode offers practical ideas on how to think about TV as one ecosystem, how to let performance guide decisions without stripping out emotion, and how to build systems that can adapt as viewing habits shift. Key Moments: 00:02:09 – Why Marketing Architects was built to challenge how TV was “always done” 00:02:33 – What “all-inclusive agency” really means 00:04:03 – Nikki introduces Annika and real-time media decisioning 00:05:40 – Aaron on why Annika updates every 15 minutes 00:06:21 – Aaron’s entrepreneurial background and tech mindset 00:08:19 – Why relationships still matter in modern media partnerships 00:09:19 – “TV is TV now”: breaking down linear vs. streaming silos 00:11:38 – How AI is being used across every business unit 00:14:12 – Creative Engineers and faster creative testing 00:15:26 – The performance-first budgeting model explained 00:21:37 – Live sports, new platforms, and shifting viewer behavior 00:25:20 – Emerging inventory and new opportunities for advertisers 00:26:46 – Why TV fundamentals still work—and why that matters Connect with: Aaron Lange Nikki Erkkila Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Substack: Moss Hysteria Please follow Insider Interviews, share with another smart business leader, and leave a comment on @...
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    14 min
  • She-Cam Interviews with Women in Tech at CES: A Bonus Episode

    She-Cam Interviews with Women in Tech at CES: A Bonus Episode
    Jan 22 2026
    It’s a fast but mighty 20 minute bonus episode of Insider Interviews! Took my “she-cam” on another* spontaneous journey through the Consumer Electronics Show (CES 2026) to speak with six different women, of six different tech and media areas. They provided first-hand insights on #AI, content, and advertising. These industry leaders span audio, advertising and age tech, sports, streaming, and out of home, so there’s really something for everyone! Quick coverage bites include: Vobble at CES • A snippet about ‘Vobble,’ an interactive audio device that lets kids build stories; MY sound didn’t do it justice, but your kid might love it IRL (and you might love it as a bedtime story aid!) • A walk through the innovations for better health and aging in place via the Age Tech Collaborative from AARP, thanks to their VP of Startup Programming, Amelia Hay. A la this being an episode with all women in tech and media, as Amelia said of the Collaborative: “We have over 200 startups in the collaborative, and probably 40% are women founders… I think we’re really pushing that envelope and putting our stake in the ground in technology.” (PS: did I mention I’d love that sleep-helper AND the hearing-helping eyeglasses from EssilorLuxotica on display there?!) BrightLine Interactive Ads • I got a lesson in the history of ad innovations and how to apply “Changemaker” thinking, from Brightline (and SustainChain) founder, and now author, Jacqueline Corbelli, who I call “the doyenne of interactive advertising!” A simple summary of “changemaker” playbook is what Jacquie has done her entire career: “Think about what you want and go further…” • A chat with the dual founder of Sports Studio, Inc. and Rasenberger Media, Cathy Rasenberger , illuminated how her freshman streaming platform is scoring distribution wins, perhaps because it’s appropriately named “Free Live Sports“?! FreeLive Sports Cheers to them for “aggregating more free sports content than any other platform… We’re democratizing sports for all the fans.” • Stacy Minero, newly named CMO of Outfront Media, and Erin Harris, Head of Fluency Sales for SiriusXM, explain changes in their now UNtraditional mediums and how they each are leveraging AI to power creative and efficient DOOH advertising and audio content, respectively. Erin noted that, “We still see the strongest performance with human voice, but we’re extremely excited about AI in terms of helping us find little levers to pull, to make things more personal.” And as Stacy added: “There’s a huge opportunity for AI to unlock productivity, especially in the area of post-production… to do some of the grunt work so that people can focus on the fun work.” AI meets Outfront Media We say, “YES!” Don’t miss out on learning from each of these powerhouse women and their compelling companies. *And don’t miss my last full episode — also captured at CES — with executives in audio, video and brand marketing! Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Substack: Moss Hysteria Please follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal! THANK YOU for listening!
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