Inside the NorCal Industrial Growth Engine | Craig Hagglund
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Inside the NorCal Industrial Growth Engine | Craig Hagglund
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Craig Hagglund, SIOR, has worked the I-880 corridor since 1989. He helped open Lee & Associates' first Northern California office in Pleasanton in 1993, then opened the Oakland office, which just turned 20. Today he co-runs it as Managing Principal.
We talk about starting Lee up north after getting locked out of the old office, how Craig and Chris Schofield split the work running Oakland, and how he wins business without the big pitch. Craig explains why new buildings with 4,000 amps of power get $2.00/SF/month NNN while older Hayward buildings trade near $1.10/SF/month NNN, why Fremont may be the hottest market in the country right now, what renewing tenants should expect, how he invests after 37 years, and what happens when clients run lease drafts through ChatGPT.
Guest: Craig Hagglund, SIOR, Managing Principal, Lee & Associates Oakland
Host: Justin Smith, SIOR, Lee & Associates Irvine
Watch the full conversation on YouTube
Recorded October 16, 2026. Market views are the speakers' observations at the time of recording.