Every entrepreneur would love to go 10x. So what’s holding them back? In this episode, business coaches Dan Sullivan and Shannon Waller share the mindset you need to experience major business growth.

Here’s some of what you’ll learn in this episode:

• The incorrect way that most people interpret 10x.
• How you can learn about going 10x from looking at your past.
• Why people are currently experiencing 10x greater growth very easily.
• How to think of 10x in terms of entrepreneurial freedoms.

Show Notes:

The world is progressing on the basis of new tools, new technologies, and new opportunities.

We’ve all gone 10x many times in our lives.

It’s useful for entrepreneurs to look at how they’ve grown within the framework of their entrepreneurial lives.

You can look at massive growth as a series of 10x jumps.

If you don’t have a deadline for it, it’s only a wish.

Entrepreneurs don’t drive themselves crazy with their goals, they drive themselves crazy with their deadlines.

Money you make can be good or bad depending on the activity and who is writing you the check.

The four entrepreneurial freedoms are freedom of time, money, relationship, and purpose.

All entrepreneurs seek the freedom to focus on whatever they want to focus on.

Looking ahead doesn’t tell you how to go 10x.

Change is a natural part of being an entrepreneur.

Resources:

10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy

The Four Freedoms

The Self-Managing Company by Dan Sullivan

A lot of people go to great lengths to always appear busy. But should you really see being busy as a badge of honor? In this episode, Dan Sullivan and Shannon Waller explain why the answer is “no.”

Here's some of what you'll learn in this episode:

• What busy people are really after.
• How busy people are actually wasting energy.
• How to achieve results more easily using teamwork.
• Why there’s a real cost for entrepreneurs who are focused on being busy.

Show Notes:

People try to establish their value by always being busy.

Being busy has nothing to do with any kind of results.

As results oriented people get better at what they do, they achieve their desired results by being less busy.

Depending on the rules you set up in your company, either being busy or achieving results will be rewarded.

Busy people see it as dangerous to not be seen on any workday.

In large bureaucracies, you get promoted on the basis of your busyness because the organization’s purpose is to be seen as busy.

Entrepreneurial companies get connected to the marketplace very quickly.

There’s no progress without measurement.

Entrepreneurs tend to make for really lousy employees.

We’re always ignorant and incapable when we start anything new.

Resources:

“Geometry” For Staying Cool & Calm by Dan Sullivan

The Entrepreneur’s Guide To Time Management

Article: Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage by Shannon Waller

The 4 C’s Formula by Dan Sullivan

A technology doesn’t truly transform the world until it becomes so normal that it’s boring. As dramatic as AI feels today, it’s headed for the same destination. In this episode, Dan Sullivan and Shannon Waller explore the different stages people are at with AI, what entrepreneurs can expect as it becomes embedded in everyday life, and how they can turn AI into a capability that multiplies their existing strengths.

Here’s some of what you’ll learn in this episode:

• How all technologies go from exciting novelty to everyday normal.
• How entrepreneurs, team members, and the public are each thinking about and using AI right now.
• How big companies are building AI into their products and services so it simply becomes part of daily life.

Show Notes:

Technology only becomes truly useful when it’s so normal in your life that you barely notice it.

What feels disruptive and exciting today will quickly become just another dependable part of how you get results.

AI will embed into every tool you use at a far faster pace than any previous technology shift.

Electricity, highways, and smartphones were once extraordinary breakthroughs, but now they’re simply part of everyday life.

If you’re overwhelmed by AI, the real issue isn’t the technology itself, but unmade decisions about what you want and what it means for you.

Humans are uniquely wired to normalize change, which is why your biggest breakthroughs eventually feel routine.

The faster you can emotionally normalize new technology, the faster you can turn it into a strategic advantage.

No technology changes your character, but it can dramatically multiply the results of your existing habits.

AI is particularly powerful for repetitive, standardized activities that free you up for higher-value thinking and relationships.

If you struggle with people and teamwork, AI won’t fix that problem; it will just expose it more clearly.

Most fears about AI come from team members feeling it’s being imposed on them without context, safety, or a future they can see themselves in.

Your team’s concerns about AI are useful raw material for designing solutions that grow their confidence and engagement.

The real opportunity is not just building smarter tools, but helping people feel capable and confident using them.

Every 10x jump in your business starts with a period of fear, uncertainty, and discomfort that later becomes your next version of normal.

Measuring your progress backwards shows how many things that once felt extraordinary are now just part of how you operate.

Instead of waiting for AI to feel safe, decide how you want it to support your best future and then take small, practical steps toward it.

The entrepreneurs who win with AI will be the ones who treat it as an everyday capability, not a one‑time miracle.

Resources:

10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy